Social Media and Marketing Manager

Overview
Are you a dynamic, creative, and strategic thinker with a passion for social media and digital marketing? We are seeking an energetic Social Media and Marketing Manager to lead our brand’s online presence and elevate our marketing initiatives. In this role, you will craft compelling content, develop innovative campaigns, and harness the power of social media platforms to engage audiences, boost brand awareness, and drive business growth. If you thrive in a fast-paced environment and love turning ideas into impactful digital experiences, this is your opportunity to make a meaningful difference!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, blog posts, and other multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars and scheduling tools to ensure consistent posting and timely campaign launches.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities; utilize findings to refine marketing strategies.
• Implement SEO best practices by conducting keyword research and optimizing content for search engines to improve organic reach.
• Plan and manage paid advertising campaigns on Facebook Ads and other digital platforms to maximize ROI.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports that inform future marketing initiatives.
• Foster relationships with influencers, media outlets, and partners through effective relationship management and public relations efforts.
• Oversee branding consistency across all digital channels; ensure messaging aligns with company values and market positioning.
• Coordinate with cross-functional teams including sales, design, and product development to align marketing efforts with business objectives.
• Proofread all content for accuracy, clarity, and brand voice before publication; maintain high standards of quality control.
• Stay updated on the latest trends in social media marketing, digital advertising, e-commerce strategies, and emerging technologies to keep our brand at the forefront of innovation.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management tools like Hootsuite and Buffer for scheduling and analytics purposes.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience running paid advertising campaigns on Facebook Advertising platform or similar channels.
• Strong writing skills with an eye for proofreading; ability to craft engaging content tailored for diverse audiences.
• Knowledge of branding principles along with public relations experience to enhance brand reputation effectively.
• Ability to analyze data from various sources including Google Analytics to optimize campaigns based on insights gained.
• Excellent relationship management skills capable of building partnerships with influencers, media outlets, and internal teams.
• A proactive attitude with strong organizational skills; capable of managing multiple projects simultaneously under tight deadlines. Join us as our Social Media and Marketing Manager — where your creativity fuels our growth! We are committed to fostering an inclusive environment that values innovation, collaboration, and continuous learning. This paid position offers you the chance to shape a vibrant online community while advancing your career in digital marketing!

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Work Location: In person