Social Media Manager

THE COMPANY

At Bala, we believe beautiful, functional fitness accessories will change the way people move. That design alone can inspire movement. And genuine product innovation is long overdue. Because we understand that life includes exercise but is not exclusively defined by it. 

We’re constantly innovating, are growing rapidly and building a world-class team to support this growth!

THE POSITION

Bala is seeking a highly creative, organized, and culture-obsessed

Social Media & Content Manager

to help bring the Bala brand  to life across social platforms. This role is equal parts

content creator, community builder, and brand storyteller

, owning day-to-day execution across Instagram, TikTok, and Facebook while working closely with our Brand & Marketing team.

If you live on social, understand what performs (and why), and are excited to build a premium, playful wellness brand in real time — this role is for you.

WHAT YOU'LL DO

CONTENT CREATION

• Create, capture, and edit engaging short-form content for Instagram, TikTok, and Facebook
• Support content creation across product launches, campaigns, influencer moments, events, cofounders and evergreen brand storytelling
• Capture high-quality iPhone content (video + stills), including behind-the-scenes, lifestyle, and movement-based moments
• Ensure all content aligns with Bala’s visual identity, tone of voice, and brand standards
• Strong editing skills for paid social creatives

SOCIAL MEDIA MANAGEMENT

• Own the social content calendar via Dash Hudson, scheduling posts across all platforms
• Publish posts, stories, reels, TikToks, and lead weekly TikTok Lives
• Lead the brand’s broadcast channel, IG highlights, etc
• Manage giveaways, collaborations, and community moments
• Track content performance and surface insights on what’s resonating

COMMUNITY ENGAGEMENT

• Act as a frontline brand ambassador, building genuine relationships with the Bala community
• Respond to DMs, comments, and tagged content in a timely, thoughtful, and on-brand voice
• Flag trends, FAQs, customer feedback, and cultural moments to the broader team

PLATFORM GROWTH & TREND ANALYSIS

• Stay tapped into emerging trends, formats, sounds, creators, and platform updates
• Proactively pitch new content series, founder POV formats, and creative concepts
• Support influencer seeding, reposting, and organic creator amplification

INFLUENCER + CREATOR

• Help identify and vet creators for paid and organic partnerships (e.g., ShopMy and similar platforms)
• Track influencer deliverables, including high-profile talent and brand ambassadors
• Support the development of campaign-based influencer guidelines and toolkits
• Partner with Brand and Marketing teams to support influencer and creator invite lists for events

REPORTING

• Support quarterly reports, campaign recaps, and influencer performance summaries
• Track KPIs, including reach, engagement, and content performance across social and influencer efforts
• Monitor competitor benchmarks and industry trends to inform content direction

FOUNDER CONTENT

• Proactively pitch platform-native content ideas featuring Bala’s founders
• Capture founder-led content including workouts, routines, travel moments, BTS meetings, product development, wellness habits, and personal POVs
• Provide light direction during capture to ensure content feels natural, confident, and on-brand
• Edit and publish founder content while maintaining a cohesive Bala brand voice

CROSS FUNCTIONAL TEAM COLLABORATION

• Partner with Brand, Marketing, and Wholesale teams to align on content, campaigns, and timelines
• Maintain clear communication across stakeholders to ensure deadlines are met

QUALIFICATIONS

• 2–3 years of experience managing social media for a brand (ideally in wellness/fitness, beauty or fashion space)
• Strong familiarity with Instagram and TikTok, including short-form video and trend adaptation
• Comfortable capturing content with founders in real time (events, meetings, travel, workouts)
• Strong eye for aesthetics, storytelling, and pacing
• Highly organized, proactive, and confident communicating ideas
• Passionate about wellness, fitness, design-forward brands, and culture

BONUS POINTS IF YOU...

• Are fluent in social tools like Dash Hudson and graphic tools like Adobe and Canva
• Have basic analytics or reporting experience
• Have experience supporting executive or founder-led content
• Can concept → capture → edit → post independently

WHY BALA?

Bala is redefining movement — making fitness more joyful, design-forward, and wearable. As our Social Media Coordinator, you’ll help shape how our founders and brand show up every day, build community, and create content that actually moves culture. Bala is a fun and flexible company to work for with an optimistic attitude.