Director of Influencer Marketing, B2B Tech

Director of Influencer Marketing, B2B Tech

B2B Tech Marketing Services | Method Communications

Work Arrangement

We welcome applications from qualified remote candidates who can accommodate periodic travel to a hub office for collaboration and team meetings. Please note that we currently only operate in the following states: AL, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OR, TX, VA, and WA.

The Opportunity

The Director of Social & Influencer position requires the ability to apply social media, influencer, and paid social knowledge and expertise to actionable insights and recommendations primarily for our B2B technology clients. The Director will help lead the Social Media and Influencer Account Managers in driving strategic expertise within the team, develop innovative strategies to meet and exceed client business objectives, and lead tactical execution and optimization of social media, influencer, and paid social programs.

Our award-winning team works across a diverse range of B2B sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and B2B social media and influencer marketing expert who brings a strategic lens to client engagement, stays up to date on the latest names and trends in social media and influencer marketing, brings an analytical eye to reportings, and is exceptional at all elements of influencer executions.

Leadership Responsibilities

• Serve as a senior advisor and consultant for the agency, providing high-level, strategic guidance and counsel for Method staff and clients, charting teams and clients towards well-conceptualized social media, influencer, and paid social programs
• Lead and mentor the social media and influencer marketing team, focusing on professional development, coaching and best practices
• Drive knowledge-sharing while developing initiatives across the agency that help shape the future direction of Method's marketing services
• Stay current on social and influencer trends, actively testing new tools and channels to ensure Method's service offering remains competitive in the market
• Develop new skills by participating in ongoing training, workshops, etc.
• Work with leadership to manage team hours, client budgets and staffing needs
• Develop and lead training programs to upskill agency staff on social and influencer best practices and emerging trends and platforms
• Be an expert on measurement, staying current on new reporting trends, analytics and social listening tools

Account Management & Execution

• Create holistic social and influencer strategies that demonstrate clear ROI and business impact for clients across various B2B technology sectors demonstrating industry knowledge and a deep understanding of your clients’ business
• Leverage digital marketing best practices across all campaigns while ensuring alignment with paid, earned, and owned media strategies
• Embody excellent concierge service and account management
• Lead critical conversations with clients with confidence, guiding them through challenges and tough feedback while advising (rather than taking orders) and being comfortable leading budget and scope conversations proactively
• Ensure all client billings are up to date and all finance queries are followed up in a timely manner
• Lead the development and implementation of social media, influencer, and paid social campaigns for assigned clients leveraging social media and influencer best-practices across all campaigns
• Build and manage effective B2B influencer content programs designed to expand reach and build engagement, overseeing outreach, relationship management, and campaign execution
• Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
• Develop content briefs to support short and long-form social content for brands, executives and influencer programs managing development timelines from start to finish
• Think creatively and collaborate with various departments (design, copywriters, PR, etc.) to manage client needs and deliver content in a timely manner
• Engage and grow audiences for Method clients, increase thought leadership, mitigate issues, and elevate brands' online profiles

Business Development

• Help lead the growth of Method's social and influencer practice through strategic contributions to new business opportunities by supporting new business pitches and upselling services to existing clients
• Identify and share market trends and emerging platforms to contribute to new service offerings and revenue streams
• Draft statements of work for new projects and retainers, working with Method's finance team to seek necessary approvals
• Contribute to the development of standardized processes, playbooks, and methodologies to scale the digital marketing practice
• Support cross-selling opportunities within existing client accounts by identifying needs and developing tailored digital solutions

What We’re Looking For

• 8-10+ years of social media, influencer and paid social media management experience
• Experience in applying social media, influencer, and paid campaigns to brand-building initiatives
• Expertise in social and influencer platform research and reporting resources
• Familiarity with third-party ad serving technologies and social media and influencer management platforms
• Proven track record of budget oversight and financial management for digital campaigns
• Experience leading new business initiatives with social, influencer and paid social strategy development
• Demonstrated critical thinking and problem-solving abilities
• Solid verbal and written communication skills
• Polished presentations skills are a must
• Ability to work successfully with teams on multiple projects under tight deadlines
• Desire to work in an industry which is constantly evolving and presenting new and unique challenges
• Ability to sell ideas clearly and deliver value
• Self-driven to meet and exceed revenue and goals for our clients

What’s it like to work here?

Relationships are paramount to life at Method, and we invest heavily in building and maintaining relationships with clients, journalists and each other. We work hard to deliver incredible results for our clients. We encourage new ideas, and we always celebrate wins together – both for clients and our teams.

Method is made up of an award-winning team. Not only does the agency win awards, our people are consistently recognized for their excellence. We believe that begins with the recognition they get internally. Our leadership invests significant resources into employee mental health, well-being, education and development — and we praise outstanding performance regularly.

What’s in it for YOU?

• Flexible, remote work
• Generous Vacation and Wellness Time accruals, two weeks of full office closure, paid holidays, and 2 floating holidays
• Cell phone and internet cost reimbursement
• Employer paid Medical, Dental, and Vision Insurance
• Employer paid Health Savings Account (HSA)
• 401K Plan with Employer Match up to 4%
• Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per year
• Paid Family Leave
• $500 annual wellness stipend after 6 months of employment
• $1500 professional development stipend after 2 years of employment
• 4 weeks of paid sabbatical after 5 years of employment
• Leadership development and virtual training opportunities

Salary Ranges

We believe all employees should be rewarded competitively and equitably, using practices that are simple and transparent. Final compensation for this role will be determined by a number of factors including candidate’s education, relevant work experience and geographic location.

• Salary Range: $100,000 - $130,000

About the Company

Founded in 2010, Method Communications is an award-winning technology marketing and public relations agency built for challenger brands and today’s most innovative companies. Our group is united through our core values – relationships, resourcefulness and results. We support each other to do exceptional work for our clients while also focusing on the health and well-being of our families, our communities and ourselves.

We recognize our talented and diverse workforce as a key competitive advantage. Method encourages and actively supports diversity, equity, and inclusion through its policies and business practices, which include recruitment and hiring, compensation and benefits, career development and advancement, training, pro bono work, community programs, and affinity groups.

Join a Quartz Best Companies For Remote Workers, PRWeek Best Places to work, and PRovoke Small Agency to Work For!

To Apply

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. If you need reasonable accommodation at any point in the application or interview process, please let us know.

To apply, please submit a resume.

Method is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national or ethnic origin, mental or physical ability, genetic information, protected veteran status, or any other characteristic protected by law.

Only engage with a representative at Method Communications if their email address ends with our domain, @methodcommunications.com. Method will never ask a candidate to purchase materials or share their financial information.

Please read Method's Drug and Alcohol Testing Safety Policy.