Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts. The ideal candidate will develop and execute innovative social media strategies, enhance brand visibility, and engage our target audience across multiple platforms. This role requires a strong understanding of social listening, content creation, and digital marketing tools to drive brand growth and customer engagement.

Responsibilities

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, photography, and written posts aligned with brand voice and marketing goals.
• Conduct keyword research and SEO optimization to improve organic reach and visibility.
• Monitor social listening channels to gather insights on customer sentiment and industry trends.
• Manage paid advertising campaigns such as Facebook Advertising to maximize reach and engagement.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness.
• Coordinate with public relations teams to enhance brand reputation through strategic communication efforts.
• Maintain relationships with influencers, partners, and customers to foster community engagement and brand loyalty.
• Proofread all content for accuracy, clarity, and consistency before publication.

Requirements

• Proven experience in social media management, digital marketing, or related roles.
• Knowledge of SEO best practices, keyword research, web analytics, and social listening techniques.
• Experience managing Facebook Advertising campaigns and understanding of branding principles.
• Excellent communication skills with the ability to craft compelling messages tailored to diverse audiences.
• Ability to analyze data insights to optimize campaigns effectively.
• Detail-oriented with excellent proofreading abilities to ensure high-quality content output. This role offers an exciting opportunity for a creative marketing professional eager to make a significant impact through innovative social media strategies while working in a collaborative environment dedicated to growth and excellence.

Job Type: Full-time

Pay: $24,000.00 - $49,000.00 per year

Work Location: In person