Social Automation Manager, Amazon Ads Editorial and Social

DESCRIPTION

We're seeking a forward-thinking Social Media Automation Lead to spearhead our AI-driven content strategies and creator partnerships. This role will be instrumental in leveraging emerging AI technologies while working closely with our creators team. The ideal candidate will thrive in experimentation, constantly testing new social media tactics, exploring emerging channels, and pioneering innovative content formats. You'll be at the forefront of identifying and capitalizing on new social media trends, and technologies before they become mainstream, helping to establish our brand as an early adopter and digital innovator.

Key job responsibilities

• Identifying and launching new social channels for Amazon Ads where appropriate (TikTok or YouTube refresh)
• Maintaining relationships with internal SMB Creators team and external Enterprise-level creators to help build Amazon Ads brand advocacy on social
• Leading experimental content formats and testing new approaches to engagement such as co-marketing efforts with Partners on social
• Capitalizing on new social media trends (e.g., private groups) and technologies to maintain competitive advantage
• Creation of AI agents and other tools to scale social content creation and automation BASIC QUALIFICATIONS

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• Experience working with creative teams, content managers and marketers to bring brand promise to life
• Experience working with diverse partners, from executives to content creators
• Experience with test and learn, marketing optimization, and experimentation
• Experience reviewing and analyzing performance metrics to identify areas of opportunity that will drive performance improvement
• Drive AI-powered content innovation initiatives, including implementing AI tools for content creation, optimization, and performance analysis
• Identify and launch opportunities on emerging social channels

PREFERRED QUALIFICATIONS

• 5+ years of social/content distribution strategy experience
• Experience using content management systems and content tools
• Demonstrated experience with AI tools and technologies in content creation
• Strong understanding of creator economy and influencer marketing
• Proven track record of launching successful social media initiatives
• Expert knowledge of major social media channels

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how\-we\-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee\-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.