Marketing Communications Director

About Karl Kani

Karl Kani is a pioneering global fashion brand with deep roots in street culture and hip-hop. As we continue to evolve the brand for a new generation while honoring our legacy, we are bringing marketing leadership in-house to drive performance, cultural relevance, and measurable growth.

Position Overview

We are seeking an experienced Marketing Director to lead all brand, PR, and marketing efforts internally. This role will replace reliance on external PR agencies and will be responsible for developing and executing a cohesive, results-driven marketing strategy across earned, owned, and paid channels.

Key Responsibilities

• Develop and execute comprehensive marketing and brand strategies aligned with company goals
• Lead in-house PR, media relations, and brand storytelling (no agency dependency)
• Secure and manage high-impact press, cultural moments, and strategic partnerships
• Oversee influencer, celebrity, and talent collaborations
• Drive campaign planning, product launches, and seasonal initiatives
• Manage digital marketing, social media, and content strategy
• Set clear KPIs and track performance, ROI, and brand impact
• Build and manage internal teams and external vendors as needed
• Protect and elevate Karl Kani’s brand legacy and cultural relevance

Qualifications

• 8+ years of marketing leadership experience (fashion, lifestyle, or culture-driven brands preferred)
• Proven success with PR, brand marketing, and go-to-market strategy
• Strong media, influencer, and cultural industry relationships
• Strategic thinker with hands-on execution ability
• Experience transitioning brands away from agency-led models
• Excellent communication and leadership skills

What We’re Looking For

• Results-focused and accountable
• Deep understanding of fashion, streetwear, and hip-hop culture
• Comfortable owning outcomes—not outsourcing responsibility
• Entrepreneurial mindset with corporate-level execution

Why Join Karl Kani

• Work directly with an iconic global brand
• High visibility and real decision-making authority
• Opportunity to redefine how the brand shows up culturally and commercially

How to Apply

Please submit your resume and a brief cover letter highlighting relevant experience and notable marketing or PR wins.

Job Type: Full-time

Pay: From $60,000.00 per year

Work Location: Hybrid remote in Los Angeles, CA 90015