Social Media Marketing Specialist

<Job Overview>
Are you passionate about creating content, shaping online communities, going viral, and driving brand growth through innovative social media strategies? We are seeking a dynamic and energetic Social Media Marketing Specialist to elevate our digital presence across various platforms. In this role, you will craft compelling content, shoot and edit videos, analyze engagement metrics, interact with and develop creative campaigns that resonate with diverse audiences. Your expertise will help us build meaningful relationships, enhance brand awareness, and boost our digital footprint in a competitive marketplace. If you thrive in a fast-paced environment and love turning ideas into impactful visuals and messages, this opportunity is perfect for you!

<Duties>

• Develop and execute comprehensive social media marketing strategies that align with brand goals and target audiences.
• Create engaging, high-quality content including graphics, videos, blog posts, and photography to captivate followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to refine marketing tactics.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator to design eye-catching visuals that reinforce branding efforts.
• Implement Facebook Advertising campaigns to increase reach, generate leads, and promote products or events effectively.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign success, track key performance indicators (KPIs), and report on ROI.
• Maintain strong relationship management with influencers, partners, and community members to foster brand loyalty and expand outreach.
• Collaborate with the public relations team to ensure consistent messaging and positive brand reputation across all channels.
• Proofread all content meticulously to ensure clarity, accuracy, and alignment with branding standards before publication.

<Qualifications>

• Proven experience in social media marketing or digital marketing roles with a focus on social media management.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices and keyword research techniques to enhance content visibility.
• Familiarity with social listening tools and web analytics platforms like Google Analytics for data-driven decision making.
• Experience managing paid advertising campaigns on Facebook or other social platforms using Facebook Ads Manager or similar tools.
• Excellent written communication skills with an eye for proofreading and editing content for clarity and impact.
• Ability to develop creative visual content including photography or basic video editing is a plus.
• Strong relationship management skills with the ability to collaborate effectively across teams.
• Knowledge of e-commerce platforms or digital storefronts is advantageous but not required. Join us as a Social Media Marketing Specialist if you're eager to innovate in the digital space while making a tangible impact on our brand’s growth!

Job Types: Part-time, Internship, Contract

Pay: $1,500.00 per month

Expected hours: 20 per week

Work Location: In person