Content Marketing Specialist

Work Location: Mountain View, CA

On-site: The job requires 100% on-site presence during business hours.

Company Overview

xTool is a leader in laser engraving and cutting technology, celebrated for its innovative products for small businesses and creative enthusiasts. With users in 62+ countries, we’ve enabled the creation of more than 30 million projects globally. Founded on a passion for innovation, xTool is driven by a mission to simplify the creative journey. xTool platform empowers everyone—from home crafters to small business owners—by combining cutting-edge technology with user-friendly design. At xTool, creativity knows no limits. With relentless innovation, we’re committed to bringing the joy of creation to more people. Create. Innovate. Inspire.

Job Overview: We are seeking a strategic and hands-on Localization & Content Marketing Specialist. You will be the **mastermind behind the content that fuels our US marketing engine**. Your primary mission is to develop a rich library of high-quality, authentic content derived from our local events, community projects, and key initiatives. You will not just report on activities; you will architect the narrative and produce the assets that PR, Digital, and Social teams will amplify to build brand love and credibility.

Key Responsibilities:

1. Content Strategy & Matrix Development:

* Develop and own the US-specific content marketing strategy and calendar, aligned with product launches, campaigns, and local events.

* Define the key content pillars (e.g., Educator Spotlights, Maker Deep Dives, Event Recaps, Project Tutorials) and formats (e.g., case studies, video documentaries, photo essays) that resonate with the US audience.

* Map the content journey from initial capture (at an event) to final distribution (across PR, social, email, web), ensuring a consistent and powerful narrative.

2. Local Events & Project Content Capture:

* Serve as the **lead content producer** at key US events (e.g., trade shows like ShopTalk, Maker Faires, user meetups, Demo Room openings).

* Go beyond simple photo/video capture. Conduct on-the-ground interviews with users, partners, and influencers to gather compelling stories and testimonials.

* Plan and produce in-depth **project-based content**, such as documenting a full build from concept to completion with a local artist or maker, showcasing the capabilities of xTool machines.

3. Community UGC Curation & Facilitation:

* Proactively identify and build relationships with top creators and community members for content collaboration.

* Design and execute **UGC campaigns and challenges** tied to local events or themes to generate a pipeline of authentic, high-quality content.

* Curate, secure rights for, and package the best UGC for use by other marketing channels.

4. Live Streaming Planning & Execution:

* Develop the strategy and run the show for our US live streams, including product demos, workshops, artist takeovers, and event coverage.

* Handle end-to-end execution: planning the flow, preparing guests, managing the technical setup (lighting, audio, streaming software), hosting, and post-stream analysis.

5. PR & Thought Leadership Content Support:

* Create the **foundational assets** that PR agencies and internal comms need: high-resolution photo packs, b-roll video packages, customer case study write-ups, and key messaging documents tied to local successes.

* Support the development of bylined articles, whitepapers, or market insights based on learnings and trends from the US community and events.

Qualifications & Skills:*

Must-Haves:

* 5+ years of experience in **content marketing, journalism, or multimedia production**, with a proven portfolio of work tied to **real-world events and community stories**.

* Exceptional storytelling ability across multiple formats: **writing, video scripting, and photography**.

* Expert-level proficiency in content capture and editing tools (e.g., Adobe Creative Suite - Premiere Pro, Photoshop, Lightroom; Final Cut Pro).

* Demonstrable experience in planning, producing, and hosting live streams (e.g., via YouTube Live, StreamYard, Restream).

* A strategic mindset with the ability to develop a content matrix that serves broader business goals.

* Outstanding interpersonal skills to interview subjects, manage on-camera talent, and collaborate with creators. *

Nice-to-Haves:

* Experience in the maker, tech, or DIY space.

* Experience working with PR teams or agencies.

* Basic knowledge of the laser cutting/engraving or CNC industry.

* Experience working in a global company, localizing content for the US market.

What We Offer:

* A competitive salary and performance bonus.

* Comprehensive health, dental, and vision insurance.

* 401(k) plan with company matching.

* Opportunity to work with cutting-edge technology and a passionate community.

* A dynamic role with high visibility and impact on the US brand presence. *

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Health insurance

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• Mountain View, CA 94043 (Preferred)

Ability to Relocate:

• Mountain View, CA 94043: Relocate before starting work (Required)

Work Location: In person