Social Media Coordinator

SOCIAL MEDIA COORDINATOR RESPONSIBILITIES

This role requires technical proficiency and a keen interest in social media for restaurants.

OVERALL

• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes
• Keep up to date on current trends within the represented industries of the Agency
• Maintain an understanding of the partner’s brand voice and be able to create authentic stories that drive engagement and ultimately revenue for our partners
• Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences
• Similarly, work with colleagues to ensure resonant storytelling practices and copy
• Develop a keen understanding of measurement and reporting tools
• Evaluate and recommend social media software and platforms

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

PHOTOGRAPHY & VIDEOGRAPHY

• Create social media videos (Reels, etc.) from onsite visits and shoots
• Conduct onsite content visits and photography shoots

CONTENT CREATION

• Direct creative content
• Execute campaign identities, including the look, feel, voice, message and taglines
• Attends shoots and style photo and video content
• Integrate timely trends into creative campaigns
• Determine the type and style of photo/videography used at shoots
• Submit shot lists and treatments
• Develop storylines to be executed visually through photo and video
• Coordinate shoot details with partner
• Ensure adherence to brand identity and visual standards per partner
• Create content
• Attend partner events and support live social media coverage
• Develop content creation and direction per social media platform
• Produce original content calendars
• Design and produce daily Instagram/Facebook Stories
• Draft original copy
• Host partner story gathering sessions and share a recap of notes to inform and produce copy for social media
• Develop a narrative on social media platforms
• Curate user-generated content.
• Ensure content performance and make changes, where necessary
• Create social media graphics to support social media performance
• Utilize AI software to support copy and content creation
• Understand and utilize AI capabilities within social media platforms

ENGAGEMENT

• Support & monitor partner platforms
• Pay close attention to: Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
• Create strategies for proactive outreach and engagement
• Maintain lists of audiences, including relevant businesses, events, etc.
• Brainstorm and develop a monthly strategy for social media tags and inclusions
• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences
• Social engagement with neighboring business/location audiences
• Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences
• Brainstorm and develop monthly strategy