Manager of Social Media Strategy

As High Point University’s Manager of Social Media Strategy, you’re passionate about combining brand promotion with the latest social trend and enjoy cracking the latest algorithm to leverage brand reach. You find yourself constantly brainstorming the next great video or photo opportunity that will spotlight HPU and potentially go viral, and you look for opportunities to appropriately utilize the social media advertising budget to enroll new students. You are a leader on High Point University’s social media team who helps determine the timing of when content launches and adapts it for best results on each specific platform.

You are responsible for following approval processes and developing and implementing comprehensive social media strategies that enhance the university's online presence, engage with current and prospective students, alumni and stakeholders, and contribute to overall marketing and communication goals. This role combines creativity, content creation, data-driven strategic thinking, customer support and technical expertise to effectively manage HPU's social media platforms. You also lead digital advertising efforts, utilizing existing made-for-social content or creating new content when needed. QUALIFICATIONS:

Education

• Bachelor’s degree required

Experience and Training

• Minimum 1-3 years of experience in social media, marketing, strategic communication, sales or similar field.

Knowledge, Skills, Ability:

• Strong writing and editing skills with an understanding of social media voice and tone.
• Proficiency in using social media management tools and analytics platforms.
• Creative mindset with the ability to think strategically and bring a constant flow of ideas and new approaches, never settling for “what’s been done before.”
• Exceptional organizational and time management skills.
• Strong interpersonal skills and the ability to work effectively within a team and as a leader
• Strong knowledge of content calendars, marketing plans, spelling, grammar, punctuation, copy editing and effective writing required
• Ability to storyboard and edit videos for social
• Strong creator of effective marketing materials, including video, written copy, photos or curated content that is repacked and repurposed
• Adaptable and willing to quickly change content or create new content
• Serves as a positive OOC representative to constituent groups across, including organizations or department looking to create their own social media accounts
• Plans ahead, meets deadlines and organizes work flow
• Balances multiple campaigns for multiple audiences
• Unmatched attention to detail, spelling, grammar and organizational skills
• Performs under stressful situations and deadlines

ESSENTIAL FUNCTIONS :

• Promotes and champions HPU daily through positive and engaging content, always prioritizing the university’s best interests.
• Follows approval processes and university guidelines when creating content, posting on social media platforms and responding to social media users who comment or direct message accounts.
• Creates, curates, and schedules compelling and visually appealing content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Develops a content calendar that aligns with the university's brand and messaging.
• Engages with the HPU community and broader audience through active monitoring, responding to comments, and fostering meaningful conversations. Encourage user-generated content and collaborate with influencers and brand advocates.
• Stay current with social media trends, platform updates, and best practices to ensure that HPU's social media strategies remain innovative and effective.
• Gathers content as needed by attending campus events and observing day-to-day activity for chances to showcase and promote the university
• Writes captions that are topically appropriate
• Interviews students, alumni and parents to create compelling content
• Continuously evaluates the data and performance social campaigns
• Maintains positive work atmosphere by acting and communicating effectively with students, parents, faculty, co-workers and managers
• Other duties as assigned

ACCOUNTABILITY:

• Ensures the University is positively represented and championed in all print and social materials
• Ensures the appropriate approvals have been received before publishing
• Ensures the content is current, accurate, on brand and engaging for all audiences
• Ensures the university’s policies for branding and voice are enforced
• Ensures the office leaders receive finalized content in a timely manner

For more information about this position, please contact Kaylee Billings Assistant Vice President for Enrollment Marketing at kbillings@highpoint.edu .