Growth Marketing Manager

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this.

About the Role:

Harmless Harvest is seeking a Growth Marketing Manager to lead and scale paid media and creative strategies that drive household penetration, efficient online customer acquisition, and measurable revenue growth. Reporting to the Associate Director of Digital & Growth Marketing, you’ll manage significant budget, collaborate across teams, and play a critical role in accelerating brand growth.

As a key player in our omnichannel strategy, you’ll use paid media to build awareness, drive trial, and accelerate velocity across national retail partners and fuel direct to consumer (DTC) performance.

What you’ll be doing:

Media & Growth

• Lead the day-to-day management of our external media agencies ensuring execution across Meta, Google, TikTok, and other emerging platforms
• Own annual + quarterly strategy, goals, and budget allocations and provide clear guidance to the agency on pacing, optimizations, and performance priorities
• Review, challenge, and refine agency recommendations ensuring all media plans, optimizations and creative testing ladder up to efficiency and growth targets (reach and frequency, engagement, customer acquisition cost, lifetime value and ROAS)
• Drive a structured test and learn agenda with the agency to improve targeting, creative, bidding and channel mix, maximizing measurable business impact

Creative Strategy & Experimentation

• Lead the creative briefing process for DTC paid media, translating insights, performance data, and brand priorities into clear creative direction for agency partners, creators, and internal design team
• Collaborate closely with brand awareness agency and internal teams to ensure briefs align with full-funnel strategy and deliver cohesive, high-impact creative.
• Build a performance-focused creative roadmap that outlines priority concepts, messaging angles, visual directions, and formats to test and scale across paid media channels
• Partner with design and influencer teams to analyze creative performance, iterate on learnings, and scale top-performing content

Analytics & Insights

• Own performance reporting and analytics, translating customer, channel, and campaign data into actionable insights for leadership and cross-functional partners
• Partner with agency and internal teams to execute media mix modeling and incrementality tests that quantify marketing’s financial impact and inform smarter investment decisions
• Enable unified measurement by centralizing analytics across agencies and platforms, supporting the buildout of dashboards that enable faster, data-driven decision-making

Website, Email & Retention

• Partner with Associate Director, Digital & Growth to analyze site performance, optimize landing pages effectiveness, conversion drivers, and overall shopping experience
• Share insights on traffic quality, user behavior, funnel friction, and checkout barriers, informing tests that improve conversion and retention
• Collaborate with agency partners to acquire high-quality email and SMS leads and drive engagement, repeat purchase and revenue growth

Cross Functional Collaboration

• Work closely with digital, brand, creative, and influencer teams to align strategy and ensure cohesive storytelling across all channels
• Serve as connective tissue between media, creative, and cross-functional teams, driving alignment and collaboration that maximize efficiency and omnichannel growth
• Share insights proactively across teams, influencing business decisions and strengthening our paid media and creative engine

What you’ll bring:

• 4+ years of performance marketing experience required; (CPG and direct to consumer experience preferred)
• Hands-on expertise in Meta and TikTok (Bonus for experience with Google Ads)
• Integrated media planning experience a plus (affiliate, programmatic, connected TV, online video, streaming audio/radio, and traditional channels)
• Proven track record in scaling growth through a creative first approach
• Strong analytical skills with experience in Google Analytics, Google Tag Manager, Shopify and reporting tools
• Excellent communicator, comfortable managing up, down and across teams
• Constant improvement mindset, always looking for ways to learn and optimize

Who you are:

• Make the impossible, possible – someone who is resilient, optimistic, and determined.
• Protect the most vulnerable – someone who is compassionate, empathetic and acts with integrity
• Craft incredible things – someone who is creative, passionate, with keen attention to detail
• Act with heart – someone who is kind, generous and respectful

Why You'll love it here:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (Traditional 401k & Roth 401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long-Term Disability
• Free Food & Snacks

Harmless Harvest is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Harmless Harvest via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Harmless Harvest. No fee will be paid in the event the candidate is hired by Harmless Harvest because of the referral or through other means.