Fashion Brand Operations Manager & Social Media Manager

Overview
Jlorraine is seeking a dynamic and highly organized Fashion Brand Operations Manager & Social Media Manager to lead our brand’s operational strategies and elevate our social media presence. This role combines the responsibilities of managing day-to-day business operations with developing innovative digital marketing campaigns across various platforms. The ideal candidate will possess a strong background in social media marketing, branding, and e-commerce, along with excellent skills in content creation, graphic design, and analytics. This position offers an exciting opportunity to shape the voice of a growing fashion brand and drive engagement through creative storytelling and strategic planning.This is a leadership role for someone who thrives in fast-paced fashion environments, loves structure, and takes ownership. 1099 Position

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and Pinterest to increase brand awareness and engagement.
• Manage daily social media operations using tools like Airtable, ensuring consistent posting schedules and active community management.
• Utilize Adobe Creative Suite (Canva) for designing visuals that align with branding guidelines.
• Conduct keyword research and implement SEO best practices to optimize website content for search engines.
• Monitor social listening tools and web analytics (Google Analytics, Web analytics) to analyze campaign performance and audience insights for continuous improvement.
• Oversee branding initiatives to maintain a cohesive brand identity across all channels and marketing materials.
• Manage relationships with influencers, media outlets, and public relations partners to enhance brand visibility.
• Coordinate e-commerce activities including product launches, promotional campaigns, and online sales strategies.
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
• Stay updated on industry trends in digital marketing, social media innovations, and fashion industry developments to keep the brand at the forefront of the market.
• Oversee day-to-day operations of the business
• Maintain operational standards and workflows
• Ensure all packing supplies, shipping materials, and office supplies are stocked and reordered on time
• Create Shipping Labels via Shopify at a fast pace
• Coordinate Post Office / FedEx / USPS drop-offs and shipping logistics
• Identify inefficiencies and recommend improvements
• Ensure SOPs are followed across departments
• Act as an accountability partner for staff and workflows

Qualifications

• Proven experience in social media management, digital marketing, or related roles within the fashion or lifestyle industry.
• Shopify, Excel, Airtable, SEO
• Strong understanding of SEO strategies, Google Analytics, web analytics, keyword research, and social listening tools.
• Experience with social media management platforms
• Excellent graphic design skills with an eye for aesthetics aligned with branding standards.
• Strong analytical skills to interpret data insights for campaign optimization.
• Exceptional communication skills for public relations activities and relationship management.
• Ability to multitask effectively in a fast-paced environment while maintaining attention to detail. This role is ideal for a creative professional passionate about fashion branding combined with strategic digital marketing expertise who is eager to make a significant impact on a growing brand’s success trajectory.
• Experience in fashion, retail, or e-commerce operations
• Strong organizational and leadership skills
• Excellent written and verbal communication
• Bilingual (English & Spanish )
• Detail-oriented with the ability to multitask
• Comfortable overseeing people, systems, and processes
• Social-media literate (Instagram, TikTok, Facebook)

Job Type: Full-time

Pay: $23.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Health insurance

Work Location: In person