Social Media Manager

Pair of Thieves is a basics brand that takes pride in creating high-quality, freshly designed, multi-functional products that get you “Ready for Everything.” Today, our products can be found nationwide at major retailers, high-end boutiques, and department stores. Pair of Thieves continues to grow, which is why we need a new Social Media Manager to be our next rising star! This exciting initiative offers a world of opportunity including growth within our company.

SOCIAL MEDIA MANAGER

Summary

As our Social Media Manager, you will lead the strategic planning, development, ongoing execution and management for all social media activities on behalf of the Pair of Thieves’ brand. In this role, you will be responsible for evolving our digital footprint, engaging consumers, conversion and ensuring strong integration with and across POT’s marketing campaigns. This position is a healthy mix of strategy, publishing, creativity and community management. Our ideal candidate has experience managing TikTok, Instagram, YouTube, channels while also building strong influencer programs that compliment social media strategies.

Responsibilities

· Develop social media strategies and establish KPI’s across each platform

· Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms

· Drive meaningful fan engagement with the Creative team and other cross-functional teams to create and/or leverage aspirational, on-brand

· Manage relationship with agencies to grow brand awareness through influencer collaborations

· Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment; provide timely and accurate campaign reporting

· Design and develop a comprehensive influencer and gifting marketing strategy and establish program KPI’s in partnership with Brand Marketing (PR), ecommerce and Creative Teams

· Own the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors

· Manage, coach and develop social media team members

· Lead giveaways with partner brands to share value with audience and grow brand presence.

· Partner with Creative team to draft content creator briefs, develop detailed SOWs + timelines, oversee partnerships to ensure consistency and effective, on-brand storytelling.

· Hypothesize, test, and learn (around influencers, demographics, messaging, and creative) to efficiently scale PoT’s influencer marketing efforts

Qualifications and Experience

• Bachelor's degree in marketing, communications, public relations or related field required
• 5+ years of experience in social media/digital communications
• 1+ years of experience building and executing social media strategy preferred
• Demonstrated knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement
• A strong storyteller, able to distill content into bite-sized social media captions and images that resonate on social media
• Basic design skills (Photoshop, InDesign, or Illustrator); exceptional writing skills to deliver on a brand's voice on social
• Proven ability to use analytics tools that track/measure success of campaigns and efforts
• An understanding of user behavior and demographics per unique social media platform
• Eagerness to engage and build communities with the ability to spot trends on the fly and leverage insights to draw sound recommendations
• Strong organizational skills and can effectively manage multiple projects simultaneously
• Capacity to thrive in a fast-paced, agile environment with keen ability to re-prioritize on a consistent basis
• Passion for fashion, sports, pop culture, social media, PR, and online/tech trends
• Strong planning, project execution, and analytical competencies
• Able to work weekends, holidays and evenings

Pair of Thieves requires all new employees to be fully-vaccinated from COVID-19. Pair of Thieves will consider requests for accommodation in relation to this mandatory vaccination policy if a new employee requires a reasonable accommodation due to a disability or a sincerely held religious belief. Pair of Thieves reserves the right to request documentation and/or additional information in order to verify any request for accommodation.