Marketing Specialist

Job Purpose

The purpose of this position is to proactively utilize a wide range of current and emerging digital marketing tools to drive future business growth. The Marketing Specialist will focus on developing and implementing innovative marketing strategies to enhance brand visibility, engage target audiences, boost market penetration and be a brand ambassador driving marketing initiatives for the company.

This position is a great opportunity for a current Marketing Specialist with the desire to be mentored into the Marketing Management position as the current one cuts back and is considering retirement.

Essential Duties and Responsibilities

Create and execute comprehensive digital marketing strategies aligned with business objectives.
Analyze market trends and competitor activities to identify growth opportunities.
Develop engaging content for various platforms, including social media, blogs, and email campaigns.
Collaborate with designers and internal resources to create compelling visual and various media content.
Optimize website content for search engines to improve rankings and drive targeted traffic.
Manage paid advertising campaigns, i.e., PPC, social media ads, etc. to maximize ROI.
Build and manage a strong online presence across social media channels.
Monitor engagement metrics and adjust strategies to increase reach to targeted influencers.
Prepare regular reports to assess the effectiveness of digital media campaigns.
Utilize tools, i.e., Google Analytics, social media insights, and CRM data to track performance.
Prepare regular reports to assess the effectiveness of digital marketing efforts and use the data to form future strategies.
Develop and manage targeted campaigns to cultivate leads and enhance customer retention.
Segment audiences for personalized messaging and analyze campaign performance.
Work closely with sales to align marketing initiatives with business goals.
Manage post sale opportunities with outside resources through association memberships and services like Zonda.
Engage with external vendors and agencies as needed for specific targeted outcomes and specialized services.
Assist and learn from the current Marketing Manager’s 2025 goals (she is going part-time with a new role) which is the following.
Managing sample department
Trademark, branding and legal protection
Coordination with production on labels, tagging, etc…
Corporate newsletter
Association memberships, dues and other sales support platforms
Assist in website planning
Assist in point-of-sale literature for all brands
Assist in trade shows, events, mailings, open houses, etc…
Capture project photographs for literature, website and case studies
Collaborate with IT to develop a customer outreach database/process aligned with our INFOR and CRM platform
Collaborate with Divisional Leaders and the CRO to develop new programs to grow our brands with all influencers
Capture co-op opportunities from vendors

Education, Knowledge and Skills

Bachelor’s degree Marketing Communications or related field, or equivalent experience and education
Minimum of two years’ experience in digital marketing or a similar role. Prefer 3 – 5 years.
Demonstrated excellence in communication and project management skills
Creative mindset with a focus on results and continuous improvement
Attention to detail and ability to handle multiple demands concurrently
Excellent communication skills and a customer-focused mindset
Proactive, team-based philosophy toward client satisfaction.
Highly organized with effective time management skills.
Strong communicator with problem solving skills built around team collaboration.

Supervisory Responsibilities: None.

Hours: Mon- Fri 8am - 5pm

Work Environment: Manufacturing and office environment. Exposure to noise, fumes, and dust, while in the manufacturing facility.

Physical Demands: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard, and to verbally communicate to exchange information. The noise level in the work environment is usually quite in office settings and moderate to loud in other situations, with both constant and sudden loud noises possible. Works indoors most of the time. Works somewhat close to other people, such as when sharing office space.

Acknowledgement: This job description is not intended to be an all-inclusive list of duties and standards of the position. Critical features of this job are described under the headings above. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. Furthermore, this does not establish a contract for employment and is subject to change at the discretion of the company.

Equal Employment Opportunity Employer and a Drug-Free Workplace