Digital Marketing Manager

DEPARTMENT: Communications

POSITION OBJECTIVE: Advance Farm Bureau’s position as the leading Voice of Agriculture through the management of digital marketing platforms, working collaboratively with AFBF staff to support communications and organizational priorities and with state Farm Bureau staff to leverage the Federation’s reach.

REPORTS TO: Managing Director , Brand Marketing

LOCATION: Washington, DC; eligible to earn telework 2 days/week

PAY RANGE: $75,000 - $85,000 annually

DUTIES And RESPONSIBILITIES

• Develop and maintain AFBF’s social media content calendar
• Oversee social media platforms, including the coordination of account management and content planning
• Manage social media working group comprised of state Farm Bureau staff across the country
• Coordinate the creation of engaging content—managing the distribution of toolkits and marketing assets
• Plan and execute digital marketing campaign and initiatives—coordinating the creation of engaging content, distribution of toolkits and development of marketing assets.
• Contribute to the development and execution of influencer collaboration strategies
• Work with state Farm Bureaus to elevate digital content
• Collaborate with and assist in managing external digital and marketing vendors
• Keep up to date with emerging marketing trends, tools and technologies across the digital landscape
• Perform other duties as assigned to support the success of communications operations and the overall organization

Relationships Collaborate with AFBF staff, communications professionals from state Farm Bureaus, coalition partners, allied groups, Farm Bureau members and digital influencers to expand Farm Bureau’s reach and achieve our mission.

Education Or Training Required

• Bachelor’s degree in communications or related field

Experience And Skills Required

• 3-5 years of experience in digital marketing
• Experience managing organizational social media platforms
• Proven experience with Adobe Creative Cloud
• Experience working independently and as part of a team, often with tight deadlines

Preferred Education/Experience/Training/Skills

• Knowledge of agriculture

Other Requirements

• Travel as needed

TO APPLY: Please submit a resume and digital portfolio.