Sr Manager, Trade Marketing

Location: Lakeville, MN (Hybrid: 3 days in office / 2 remote)

#LI-Hybrid

Are you ready to drive brand growth from strategy to shelf? We're looking for a dynamic, results-driven Sr. Manager of Trade Marketing to take the lead in shaping how our brands show up at retail—driving revenue, profit, and executional excellence through smart, integrated commercial plans.

In this role, you’ll serve as the strategic link between Marketing, Sales, and the broader commercial team—translating brand ambition into tailored customer and channel strategies that win at the shelf. You’ll own the 4Ps (Product, Price, Place, Promotion) for a portfolio of brands and lead the charge in turning insights into action that fuels growth and profitability. What You’ll Do:* Be the commercial lead for your brands—owning trade strategy, performance insights, and customer-level execution to meet revenue and profit targets.

• Partner cross-functionally with Sales, Marketing, Finance, Category Management, and Supply Chain to build and align on holistic strategies that balance company priorities with customer realities.
• Lead the promotional forecast from the ground up, identifying volume-driving opportunities and influencing base planning based on pricing, assortment, distribution changes, and in-market trends.
• Turn insights into impact by analyzing consumption and competitive activity to optimize promotional planning and elevate forecast accuracy.
• Shape the long-term brand plan alongside Marketing, ensuring customer and category dynamics are embedded in strategic direction and annual operating plans.
• Create compelling selling stories that empower the Sales team and bring brand strategies to life at retail—complete with channel-specific tactics and clear priorities by customer.
• Steer the 4Ps across your portfolio, including price-pack architecture, trade tactics, distribution strategy, and promotional cadence to unlock white space opportunities.
• Optimize trade investment, partnering with Finance and Sales to evaluate ROI, hit budget targets, and continuously improve performance.
• Track KPIs and performance metrics, creating an open feedback loop to adjust plans and close gaps where needed.
• Support innovation launches, contributing to commercialization plans, forecasting distribution and velocity targets, and ensuring a successful sell-in and in-market execution.

What You Bring:* Experience: 7+ years experience in Trade Marketing, Sales, or Brand within the CPG industry. Experience in Finance is a plus if combined with the one of the previous three. Having worked with multiple large strategic retailers and trade management systems is strongly preferred.

• Education: Bachelor's degree in Business, Marketing, or related field; MBA is a plus.
• Skills: Advanced Excel and PowerPoint skills, exceptional communication and storytelling abilities, strong analytical and strategic thinking, and a passion for turning strategy into execution.
• Leadership: You’re a cross-functional influencer, able to build consensus without direct authority, lead multiple projects with tight timelines, and navigate complexity with a solutions-first mindset.

Why You’ll Love It Here: At our core, we believe in building brands that matter—and trade marketing that delivers. In this role, you'll have a direct hand in shaping the trajectory of key brands and work with a passionate team that thrives on collaboration, creativity, and commercial impact.Reporting to: Associate Director, Trade Marketing

Travel: Up to 25%

Join us and help shape the future of our brands at the shelf—where strategy meets execution.