Marketing Manager

Manage Menu & Promotion Rollouts

• Analyzes guest feedback, competitive and market trends to ideate new menu items or promotional specials.
• Partners cross-functionally with Ops, Culinary, Training & IT to ensure flawless execution of menu launches and promotions.
• Oversees campaign creative production workstreams, ensuring a timely launch across all marketing channels.
• Actively manages ops communications supporting rollouts.
• Monitor campaign performance and guest insights to optimize live initiatives and inform future planning.
• Publishes monthly promotional & menu launch recaps, including key sales metrics with guest and operations feedback summaries.

NRO Marketing Campaign Management

• Leads the strategy, planning, and execution of all new restaurant opening marketing campaigns to drive pre-opening awareness and exceed average weekly sales targets.
• Ensure all marketing elements—creative assets, signage, digital listings, paid media, and local outreach—are delivered accurately and on time.
• Attends openings to support grand opening promotions and media/influencer visits
• Monitors post-opening sales results and traffic performance, adjusting campaign levers to drive strong early momentum with sustained sales through the initial 6 months.
• Publishes consistent NRO sales scorecards to report on opening performance versus forecast.

Administer Hopdoddy Website & Digital Merchandising Screens

• Owns website content deployments to support promotions & new menu items ensuring content is accurate and timely to launch schedules.
• Collaborates with IT and web agency for technical & performance updates.
• Executes SEO strategy, including keyword optimization, metadata updates, page structure, and content enhancements to improve organic visibility.
• Monitors website analytics and proposes enhancements to improve conversion rates and organic search traffic.
• Owns digital menu content & CMS programing for digital menu boards and restaurant ad screens, leveraging content to drive sales & PPA.
• Accountable for publishing website & SEO scorecards

Collaborates with the full Marketing Team & agency partners to execute other PR campaigns, national activations and events.

Updates professional knowledge by participating in educational opportunities, executing competitive research & reading trade publications.