Social Media and Partnerships Strategist – Austin Vintage Fashion Brand

Overview:

We’re a small but ambitious vintage apparel and lifestyle brand based in East Austin, Texas. We’re looking for someone experienced who can deliver top-tier creative results and strategic growth with minimal direction.

Someone to lead both our digital presence and our real-world growth opportunities. This role blends creative content creation with relationship-building, brand partnerships, and market/vendor outreach.

You’ll be responsible not only for how the brand looks and sounds online, but also for helping open doors — connecting Daddy’s Home Vintage with vendors, collaborators, events, and partnerships that align with our aesthetic and values.

This is a hands-on, high-impact role ideal for someone who understands culture, vintage, fashion, and community, and who is comfortable representing the brand both online and in person.

Key Responsibilities

Social Media & Content Strategy

• Develop and execute a consistent social media strategy across Instagram, TikTok, and other relevant platforms
• Create, shoot, and edit high-quality photo and video content (in-store, product, lifestyle, behind-the-scenes)
• Plan and manage content calendars, launches, and campaigns
• Write captions and messaging that align with Daddy’s Home Vintage’s voice and aesthetic
• Track engagement, growth, and performance metrics and adjust strategy accordingly

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Partnerships & Brand Growth

• Identify, pitch, and manage brand partnerships, collaborations, and influencer relationships
• Build relationships with vendors, makers, markets, and pop-up opportunities
• Coordinate collaborations that result in content, events, or co-branded initiatives
• Represent Daddy’s Home Vintage at markets, pop-ups, and community events when needed
• Help source and organize opportunities for in-store activations and special events

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Community & Brand Representation

• Engage with the Daddy’s Home Vintage community online and in person
• Build authentic relationships with customers, creators, and collaborators
• Act as a brand ambassador who understands and protects the Daddy’s Home Vintage identity
• Assist with storytelling around the brand’s history, values, and products

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Qualifications & Skills

• Proven experience in social media management, content creation, or brand marketing
• Strong understanding of Instagram and TikTok trends and algorithms
• Comfortable creating content on a phone and/or camera (editing skills a plus)
• Experience with or interest in brand partnerships, outreach, or community building
• Strong communication and relationship-building skills
• Organized, proactive, and comfortable working independently
• Interest in vintage clothing, fashion, art, music, or culture is a major plus

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What Success Looks Like

• Consistent, high-quality social content that grows engagement and brand awareness
• New partnerships, markets, or collaborations that bring visibility or revenue
• A growing, engaged community around Daddy’s Home Vintage
• Strong alignment between online presence and in-store / real-world brand experience

Compensation

• Competitive hourly rate between $30-$45/hr or monthly retainer (based on experience)
• Potential for commission or bonuses tied to partnerships, events, or sales growth
• Opportunity to grow the role as the brand expands

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Why Daddy’s Home Vintage

Daddy’s Home Vintage is more than a store — it’s a brand rooted in nostalgia, culture, and community. This role offers the opportunity to help shape not just content, but the future direction and reach of the brand.

To Apply:

Send a portfolio or links to brand accounts you’ve managed, along with a short introduction outlining your approach to brand growth and creative storytelling.

Job Types: Full-time, Part-time

Pay: $30.00 - $45.00 per hour

Expected hours: 15 – 25 per week

Work Location: Hybrid remote in Austin, TX 78724