Social Media and Marketing Manager

Job Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence! In this dynamic role, you will develop innovative marketing strategies, create captivating content, and manage social media channels to boost brand awareness and foster meaningful relationships with our community. Your enthusiasm for digital marketing combined with your creative flair will drive our campaigns forward, making a tangible impact in the digital landscape.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and grow our online community.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Conduct social listening to track brand sentiment, industry trends, and competitor activity—using insights to refine messaging and outreach efforts.
• Implement SEO best practices and keyword research techniques to enhance content visibility on search engines and social platforms.
• Manage paid advertising campaigns on Facebook Ads and other digital channels to maximize reach and ROI.
• Collaborate with public relations teams to coordinate branding efforts, manage relationships with influencers, media outlets, and partners for strategic outreach.
• Analyze web analytics through Google Analytics and web analytics tools to measure campaign success, identify opportunities for growth, and report on key performance indicators.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets that support marketing initiatives.
• Maintain consistent branding across all channels while ensuring proofread content is error-free and aligned with company standards.

Job Types: Full-time, Part-time

Pay: $18.00 - $28.00 per hour

Work Location: In person