Social Media Specialist

Description:

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, EVANNEX and TEQSPORT. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.

Texas Speed and Performance is the leading performance parts seller in the LSx, HEMI, and Ford space, based in Georgetown, Texas. We offer all levels of aftermarket performance products from basic air induction and exhaust to cylinder heads, camshafts, stroker engines, and more!

Texas Speed & Performance is seeking a Social Media Specialist to define and execute on content creation and social media marketing initiatives. This role will report directly to the Media Team Manager and will be responsible for overseeing all aspects of influencer/sponsorships marketing, event planning and execution, and social media marketing. This position will be based out of the Company’s Georgetown, TX headquarters, with travel requirements to events and shows throughout the calendar year.

The Social Media Specialist will be responsible for developing and executing Texas Speed’s social media strategy across key platforms (e.g., Instagram, Facebook, TikTok, YouTube). This role requires a blend of creative content generation, deep understanding of the LS/LT, Hemi, and Ford enthusiast community, data analysis, and digital marketing expertise. The ideal candidate lives and breathes Performance/DIY car culture. A passion for drag racing or drifting is a plus.

Additionally, the Social Media Specialist will be responsible for establishing and nurturing influencer relationships (including sponsorship and affiliate models) as well as coordinating our attendance at key industry events and car shows, races, meets, and other car culture events.

Responsibilities:

Content Strategy & Creation:

• Develop and manage a comprehensive monthly social media content calendar aligned with product launches, sales promotions, and automotive events.
• Create engaging, platform-specific content including photography, short-form video (Reels, TikToks), graphics, and copy that resonates with the LS/LT, Hemi, and Ford enthusiast demographic.
• Manage daily posting and scheduling across all active social channels to optimize reach and engagement.
• Coordinate with the Marketing, Product, and Research & Development teams to ensure social media efforts support broader company objectives and drive traffic to the website.

Community Management & Engagement:

• Actively monitor and respond to comments, messages, and mentions promptly and professionally, fostering a positive and helpful brand presence.
• Identify and engage with relevant influencers, automotive content creators, and community groups to organically expand brand reach. Establish mutually beneficial relationships (including sponsorships and affiliate agreements) to aid in content creation and reach.
• Attend shows and community events on behalf of the company - engaging with customers and capturing content for use on social platforms.

Performance Analysis & Reporting:

• Track, analyze, and report on key social media performance metrics (reach, impressions, engagement rate, click-through rate, conversion).
• Use data-driven insights to recommend and implement strategic adjustments to content and posting schedules.
• Conduct competitive analysis on other automotive parts retailers to identify opportunities for differentiation.

Requirements:

• Experience & Platforms: 3-4+ years of hands-on content creation with mastery of algorithms and formats for YouTube, TikTok, and Meta (Instagram/Facebook).
• Automotive Expertise: A passion for and a deep knowledge of the LS/LT, Hemi, and Ford markets, tuning trends, performance parts, and the enthusiast community is required.
• Leadership & Collaboration: Strong history of working cross-functionally across departments and leadership levels to achieve goals.
• Content Production: Proficient in photography, videography, copywriting, and editing tools (Adobe Creative Suite, CapCut).
• Strategic Mindset: Understanding of how social drives e-commerce/SEO, combined with the ability to interpret data via analytics tools (Meta Business Suite, Google Analytics).
• Operational Agility: Highly organized self-starter able to prioritize projects and adapt quickly to platform changes.
• Education: Bachelor’s degree in a media-related field or equivalent relevant work experience.

What Success Looks Like:

• Engagement Rate: Consistent month-over-month growth in average likes, comments, and shares across all platforms.
• Follower Growth: Achieving targeted, organic increase in followers within the core enthusiast demographic (verified by audience insights).
• Community Sentiment: Positive brand sentiment as evidenced by a low volume of negative comments and a high volume of user-generated content (UGC) and brand mentions.
• Content Quality: Consistently high-quality content that receives strong audience reception and maintains a professional, exciting brand aesthetic.