Senior Vice President, Brand & Strategy

Senior Vice President, Brand & Strategy

Location: Chicago, IL (Hybrid) **** PLEASE make sure you are applying ONLY if you are in the Chicago area*****

Compensation: $180,000–$210,000 base + performance bonus + benefits

Employment Type: Full-time, Executive Leadership

The Opportunity

An award-winning luxury lifestyle brand is seeking a visionary marketing leader to define and elevate its global brand presence. This is a rare opportunity to lead brand strategy, creative storytelling, and digital transformation.

You’ll bring together a collection of high-performing but siloed teams under a unified strategy—elevating brand sophistication, redefining digital engagement.

This role isn’t about maintaining the status quo—it’s about building what’s next . The ideal leader combines creativity with strategic rigor, understands how to balance luxury storytelling with modern performance marketing, and can confidently guide a talented but change-weary organization through transformation.

You’ll partner closely with the CEO and COO to evolve the brand architecture, reimagine marketing operations, and drive growth across both the global network brand and its luxury division .

Who You Are

• Someone with deeper agency-side background
• Someone who started in design/creative and then moved into brand + strategy
• A visionary strategist who sees around corners and anticipates where the industry is headed.
• A creative brand builder with the confidence to take smart risks and introduce bold new ideas.
• A change agent capable of inspiring legacy teams while earning trust and alignment across stakeholders.
• A hands-on leader who can roll up their sleeves when needed without losing strategic altitude.
• A digitally fluent marketer who understands how to blend brand storytelling with analytics, technology, and automation.
• A bridge builder —able to unify disparate teams, align global and domestic priorities, and foster a shared vision.

Key Responsibilities:

Visionary Leadership & Brand Transformation

• Serve as the chief architect of brand evolution , redefining how the organization competes and communicates globally.
• Translate industry disruption into opportunity—helping the organization modernize, differentiate, and remain relevant amid industry consolidation and emerging digital-first competitors.
• Build bridges between legacy and innovation: unify the divisions under a cohesive, forward-thinking identity.
• Partner with executive leadership to clarify the organization’s future positioning—balancing independence, global reach, and consumer appeal.
• Reimagine brand storytelling, shifting from reactive service delivery to proactive thought leadership.

Strategic & Digital Marketing Innovation

• Lead digital transformation across platforms, modernizing the organization’s web, CRM, and social ecosystems.
• Leverage HubSpot and emerging tools to enhance automation, personalization, and data-driven performance tracking.
• Identify opportunities to expand member engagement through AI-driven content , marketing automation, and mobile-first communication.
• Develop strategies that translate complex industry insights (e.g., migration trends, luxury market data) into digestible, shareable content for members and consumers.
• Introduce new digital formats—short-form video, social storytelling, influencer collaborations—to keep pace with global luxury marketing trends.

Team Leadership & Organizational Realignment

• Lead, mentor, and inspire a marketing organization currently spanning U.S. and global teams.
• Assess current structure and talent; identify strengths, realign responsibilities, and optimize workflow for efficiency and impact.
• Create a culture of collaboration, accountability, and creativity—breaking down silos and encouraging shared ownership across brands.
• Partner with HR and leadership to build headcount strategically, identifying where new skills (social, analytics, UX, AI) are needed.
• Balance seasoned long-tenured staff with fresh, innovative thinkers to ensure stability and progress coexist.

Luxury Portfolio & Global Network Strategy

• Elevate the brand—enhancing its creative sophistication, social reach, and global recognition.
• Bring parity and prestige to the core network brand , positioning it as a modern, high-caliber entity in its own right.
• Oversee marketing for major events, conferences, and summits that define the brand experience for members worldwide.
• Support global expansion initiatives, working cross-functionally to ensure alignment between regional and domestic marketing strategies.

Cross-Functional Collaboration & Stakeholder Engagement

• Partner closely with membership, global, technology, and sales teams to ensure brand alignment and consistent messaging.
• Collaborate with executive leadership to develop KPIs, performance dashboards, and measurable brand health indicators.
• Represent the organization externally—serving as a brand ambassador at industry events, media opportunities, and partner meetings.

Qualifications

• 15+ years of progressive experience in brand, marketing, or communications leadership (agency and/or client-side).
• Proven success in brand transformation , digital innovation , and luxury or lifestyle marketing .
• Strong understanding of digital ecosystems (CRM, social, UX/UI, analytics); experience with HubSpot a plus.
• Background in cross-functional team leadership , organizational change, and high-stakes stakeholder management.
• Bachelor’s degree preferred; equivalent experience accepted. MBA a plus.