Influencer Marketing Manager – Nail Care Portfolio (AII)

American International Industries | Los Angeles, CA (Onsite)
Full-time |Manager Level| Marketing & Communications

About the Role

American International Industries (AII) — home to iconic nail-care brands Seche, IBD, China Glaze, NailTek, Flowery, Tropical Shine, and Mehaz — is seeking an Influencer Marketing Manager to lead creator strategy across its nail portfolio. You’ll own full-funnel influencer programs that drive brand awareness, education, and sell-through at key retailers like ULTA, Sally Beauty, CVS, and Cosmoprof.

This role is ideal for a beauty-savvy creator marketer who thrives in fast-paced environments, loves building authentic relationships, and knows how to translate UGC into real business results.

What You’ll Do

• Develop and execute influencer & creator marketing strategies across multiple AII nail-care brands.
• Manage campaigns end-to-end: briefing, sourcing, contracting, product education, content QA, posting, reporting.
• Oversee seeding & PR mailers; turn gifting into scalable UGC and conversion-driving content.
• Align programs to retailer calendars (ULTA, Sally, CVS) to boost PDP engagement, reviews, and add-to-cart.
• Lead affiliate and paid amplification, optimizing performance across TikTok, Instagram, and YouTube.
• Track KPIs & insights (reach, EMV/IMV, save rate, CTR, conversion, revenue attribution).
• Collaborate with Brand, Social, and E-Comm teams to fuel omni-channel storytelling.

Who You Are

• 3+ years experience in influencer or creator marketing, ideally in beauty.
• Proven experience managing creators end-to-end and delivering measurable impact.
• Deep understanding of TikTok, Instagram, YouTube trends and performance metrics.
• Skilled in creator platforms (CreatorIQ, GRIN, Traackr) and affiliate tools (impact, LTK, Rakuten).
• Strong project management and communication skills with a love for the nail and beauty category.

Nice to Have

• Nail or pro beauty experience (builder gel, treatments, press-ons, salon tools).
• Experience working with retailers or omnichannel marketing.
• Live shopping, whitelisting, or creator-led paid media experience.

For consideration, please send your resume.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person