Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and harness the power of social media to engage our target audience. Your expertise will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, creative environment.

Responsibilities

• Develop and execute comprehensive social media strategies that align with brand goals and target audiences across platforms such as Facebook, Instagram, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with diverse audiences while maintaining brand consistency.
• Utilize social listening tools to monitor brand reputation, industry trends, and competitor activity; respond promptly to comments and messages to foster community engagement.
• Design visually appealing graphics using Adobe Photoshop, Adobe Illustrator, or Adobe Creative Suite; incorporate branding guidelines into all visual content.
• Plan and manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions.
• Cultivate relationships with influencers, media outlets, and industry partners through effective public relations strategies.
• Oversee branding initiatives across digital channels; ensure consistency in messaging and visual identity.
• Coordinate with cross-functional teams on e-commerce promotions, product launches, and special events to amplify marketing efforts.

Skills

• Proven experience in social media marketing management across multiple platforms with a strong understanding of platform-specific best practices.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Strong knowledge of SEO techniques, keyword research tools, and web analytics including Google Analytics.
• Familiarity with social listening tools to track brand sentiment and industry trends effectively.
• Experience managing paid advertising campaigns using Facebook Ads Manager or similar platforms.
• Excellent content creation skills with an eye for compelling storytelling through visuals and written communication.
• Ability to develop strategic branding initiatives that enhance brand recognition across digital channels.
• Strong relationship management skills for engaging with media outlets, influencers, and internal teams.

Job Type: Part-time

Pay: $19.00 - $22.00 per hour

Work Location: In person