Public Relations Associate

Public Relations & Marketing Coordinator

Position Overview

The Public Relations & Marketing Coordinator will directly support the Public Relations & Marketing Director in executing day‑to‑day communications, marketing initiatives, influencer programs, and brand activations for JOVANI and its portfolio of brands. This role is highly collaborative, fast‑paced, and ideal for a detail‑oriented self‑starter with a strong interest in fashion, media, and brand storytelling.

The Coordinator will serve as a key organizational and executional partner—helping translate high‑level strategy into flawless execution across PR, influencer marketing, events, and digital initiatives.

Core Responsibilities - Public Relations Support

• Assist in the development, drafting, and distribution of press releases, media alerts, and pitches
• Maintain and update media lists across fashion, bridal, prom, celebrity, and lifestyle categories
• Track press placements, compile coverage reports, and support monthly/quarterly PR recaps
• Coordinate sample trafficking for editors, stylists, celebrities, and influencers (including shipping, returns, and tracking)
• Support red carpet, awards season, and celebrity placement efforts by organizing pull requests and lookbooks
• Monitor media coverage, industry news, and competitor activity

Influencer & Celebrity Marketing

• Support execution of ongoing influencer programs (e.g., ambassador initiatives, creator partnerships, and seasonal campaigns)
• Assist with outreach, onboarding, and communication with influencers and talent teams
• Track deliverables, posting schedules, usage rights, and campaign performance
• Organize influencer seeding lists, gifting logistics, and follow‑ups
• Help maintain internal databases for influencers, celebrities, and stylists

Marketing & Brand Initiatives

• Assist in the planning and execution of seasonal launches (Prom, Evening, Bridal, Couture)
• Support digital marketing initiatives including social campaigns, geo‑targeting efforts, and retailer collaborations
• Help coordinate content needs for campaigns, events, and partnerships (imagery, captions, timelines)
• Maintain marketing calendars and ensure deadlines are met across departments
• Support creation of internal and external marketing materials, presentations, and recaps

Events & Experiential Marketing

• Assist with planning and execution of fashion shows, market weeks, retailer events, and brand activations
• Support logistics for domestic and international events (budget, guest lists, run‑of‑show, vendor coordination)
• Help manage on‑site execution including check‑in, backstage support, and post‑event follow‑up
• Assist with event recap decks, media follow‑ups, and performance summaries

Administrative & Operational Support

• Provide day‑to‑day administrative support to the PR & Marketing Director
• Manage calendars, deadlines, and follow‑ups for ongoing projects
• Maintain organized digital filing systems for press, influencer, and campaign assets
• Assist with budget tracking, invoices, and expense reporting related to PR and marketing initiatives
• Coordinate cross‑department communication with sales, production, and leadership teams

Qualifications

• Bachelor’s degree in Public Relations, Marketing, Communications, Fashion Merchandising, or related field
• 2+ years of experience in PR, marketing, fashion, or media (internships included)-fashion, beauty, bridal, or lifestyle brands preferred
• Strong written and verbal communication skills
• Highly organized with exceptional attention to detail
• Ability to manage multiple projects and thrive in a fast‑paced environment
• Proficiency in Microsoft Office and Google Workspace; familiarity with social media platforms
• Proficiency in Adobe Creative Suite (Photoshop, Indesign, Premiere Pro) as well as Canva and AI tools. --Important not to rely on basic Canva/AI tools. Must have a foundational understanding on how to create from scratch if needed.

Personal Attributes

• Passion for fashion, branding, and pop culture
• Proactive, resourceful, and solutions‑oriented
• Comfortable working with high‑profile partners and tight deadlines
• Professional, polished, and collaborative
• Eager to learn and grow within a global fashion brand

Job Type: Full-time

Pay: $70,000.00 - $95,000.00 per year

Work Location: In person