Influencer Media & Partnership Manager

About the position

Responsibilities • Drive the execution of Care.com's influencer marketing initiatives across all social platforms. • Identify, vet, and build relationships with influencers who align with brand and campaign goals. • Partner with Growth/Media Lead, Creative, PR and Editorial teams to concept a range of influencer campaigns, from performance-driven content, to larger executions that are culturally relevant and integrated across multiple channels. • Manage influencer contracting processes, coordinating with Legal and agency partners to finalize agreements. • Oversee campaign logistics, timelines, deliverables, creative reviews, and go-live schedules. • Review influencer creative for brand alignment, messaging accuracy, and compliance before posting. • Maintain organized and detailed records of influencer contracts, content approvals, go-live schedules and final assets • Utilize campaign performance data to make strategic and creative recommendations to improve future influencer initiatives. • Maintain organized records of influencer contracts, content approvals, and final assets. • Deliver finalized influencer assets to the Creative and Growth teams for broader brand usage. • Collaborate with Legal, Finance, and external partners to ensure compliance, payment accuracy, and process consistency. • Continuously improve workflows, tracking systems, and operational documentation to increase efficiency and scalability. • Stay ahead of creator and social trends to identify new opportunities for Care.com to engage authentically and creatively.

Requirements • 3-5 years of experience in influencer marketing, social media operations, or campaign management. • Strong grasp of influencer marketing best practices from talent sourcing and creative briefing to campaign measurement. • Proven ability to think both creatively and strategically you can brainstorm bold ideas and build the roadmap to execute them. • Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously. • Confident collaborator and strong communicator who can guide agency partners, creators, and internal stakeholders with clarity and empathy. • Analytical mindset with the ability to translate performance data into actionable recommendations. • Deep understanding of social platforms, creator culture, and evolving digital trends. • You have a pulse on internet culture, you can sense the next viral moment before it hits your feed. • You're the kind of person who knows which trends matter (and which to skip) and can translate cultural buzz into meaningful brand moments. • Thrives in a fast-paced environment and enjoys balancing creativity with operational excellence.

Nice-to-haves • Experience with broad, integrated brand partnerships is a plus. • Familiarity with influencer marketing platforms (e.g., CreatorIQ, Grin, AspireIQ).

Benefits • health coverage • life & disability insurance • generous 401K matching • PTO • paid holidays