Social Media and Marketing Manager for Medical Spa

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across various platforms. This role requires a strategic thinker with strong skills in content creation, social media management, and digital marketing analytics. The ideal candidate will possess expertise in SEO, social listening, graphic design, and advertising to drive engagement, increase brand awareness, and support overall business growth. This position offers an exciting opportunity to shape our online voice and connect with our target audience through innovative campaigns and compelling storytelling.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to enhance brand visibility.
• Manage daily social media activities including content creation, scheduling, posting, and community engagement using tools like Hootsuite and Buffer.
• Create visually appealing graphics and videos utilizing Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for campaigns, advertisements, and brand storytelling.
• Conduct keyword research and optimize content for SEO to improve organic reach and search engine rankings.
• Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activities.
• Plan and execute targeted Facebook Advertising campaigns to increase reach and conversions.
• Analyze web analytics (Google Analytics) and social media metrics (Web analytics) to assess campaign performance; prepare reports with actionable insights.
• Collaborate with the public relations team to manage branding initiatives and maintain positive public relations through strategic messaging.
• Oversee e-commerce related marketing efforts including product promotion and online sales strategies.
• Engage in relationship management by interacting with followers, influencers, partners, and stakeholders to foster community growth.
• Proofread all content for accuracy, tone consistency, and branding alignment before publication.
• Support the development of branding guidelines that reflect the company's identity across all marketing channels.
• Stay updated on the latest trends in digital marketing, social media platforms, advertising tools, and emerging technologies to continuously innovate strategies.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Illustrator; experience in video editing is a plus.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience managing paid advertising campaigns on Facebook or other social platforms including Facebook Advertising expertise.
• Strong understanding of branding principles, public relations strategies, e-commerce marketing tactics, and content creation best practices.
• Excellent communication skills with the ability to craft engaging content tailored for diverse audiences.
• Ability to analyze data effectively to inform strategic decisions; familiarity with Google Analytics is preferred.
• Creative mindset with an eye for detail in proofreading and visual design; experience in photography or multimedia production is advantageous. This role offers an exciting opportunity for a passionate marketing professional eager to make a significant impact through innovative digital strategies while working within a collaborative team environment.

Job Type: Full-time

Pay: $49,712.01 - $59,868.23 per year

Benefits:

• Employee discount

Work Location: In person