Personal Assistant to Influencer

Location:  Austin, TX (must be local)

Schedule:  Full-Time, 40 hours per week

Work Style:  Primarily remote with occasional in-person support

Travel:  Required as needed

We are seeking an experienced, highly polished Personal Assistant to support a confidential, high-profile influencer. This role is ideal for someone who already understands the influencer ecosystem and thrives in a fast-paced, detail-driven environment. Discretion, initiative, and strong creative instincts are essential.

NON-NEGOTIABLE REQUIREMENTS

• Minimum 1 year of experience working in influencer marketing or as a Personal Assistant to an influencer or public figure
• Must be located near Austin, Texas
• Must have own computer and phone
• Availability to travel
• Ability to handle confidential information with professionalism and discretion

ROLE OVERVIEW

This role blends personal assistance, content execution, and influencer operations. You will play a key role in managing day-to-day logistics while also supporting content strategy, brand deliverables, and launches. This is a hands-on position for someone who understands both the creative and operational sides of influencer businesses.

KEY RESPONSIBILITIES:

Content & Editing

• Edit short-form video content for brand partnerships and organic posts
• Write and refine captions aligned with brand guidelines, contracts, and deadlines
• Ensure all sponsored content meets deliverable requirements and posting timelines

Content Strategy & Trends

• Monitor trends across Instagram, TikTok, and short-form video platforms
• Assist with “day in the life” and lifestyle content planning
• Advise on what to film, when to film, and which formats are currently performing
• Support content planning during travel and high-volume seasons

Posting & Platform Management

• Manage posting and scheduling across Instagram and TikTok
• Maintain a consistent posting cadence (beauty days, fashion days, lifestyle days, etc.)
• Pre-schedule content when needed to ensure consistency

Amazon, TikTok Shop & Revolve

• Create daily graphics and story content
• Track best-selling products and performance
• Maintain and update storefronts, collections, and product lists
• Monitor sales, promotions, and platform-specific opportunities
• Coordinate monthly selects or brand highlights with stylist and team
• Contribute recommendations on products to feature based on trends and performance

Analytics & Reporting

• Provide weekly performance summaries highlighting growth, wins, and opportunities
• Flag high-performing content to replicate or scale strategically

Admin & Logistics

• Manage calendar and schedule maintenance
• Book flights, transportation, accommodations, and travel logistics
• Coordinate appointments (hair, nails, skin, wellness, etc.)
• Assist with calls, emails, bookings, and day-to-day support
• Triage inboxes and flag urgent items

Brand, Management & PR Coordination

• Work closely with management, stylist, and PR teams
• Track weekly deliverables, deadlines, and campaign requirements
• Support brand launches, campaigns, and major content rollouts

Links & Launch Support

• Manage links across Amazon, LTK, and TikTok Shop
• Flag broken or outdated links
• Assist with merch drops, collections, and campaign launches
• Ensure all links and content are aligned during launch windows

IDEAL CANDIDATE

• Has hands-on experience inside the influencer space
• Exceptionally organized, proactive, and detail-oriented
• Comfortable operating in a fast-moving, high-visibility environment
• Balances creative instincts with strong operational execution
• Polished, professional, and calm under pressure

This is a confidential role.

Applicants should be prepared to provide relevant experience supporting influencers or public figures and must be willing to sign a NDA.