SVP, Head of Social Strategy and Influence

BURRELL COMMUNICATIONS GROUP

Founded in 1971, Burrell Communications Group, Burrell for short, is a collective of the creatively curious. Everything we do is centered around researching, amplifying, and celebrating culture, all over the world. We always embrace the responsibility of telling the stories that define communities. We are an engine for insatiable ambition, creative audacity, and cultural integrity – moving at light speed towards the future we’ve always dreamed of, powered by the people.

At Burrell, we know our work is stronger when it reflects the brilliance of different backgrounds, perspectives, and lived experiences. We are an equal opportunity employer and welcome candidates of all identities to bring their creativity and passion to the team.

Position Summary The SVP, Head of Social Strategy and Influence is a senior executive responsible for shaping the agency’s social and influence vision, driving integrated digital strategy, and elevating how Burrell and its clients show up across platforms and in culture. This leader defines the future of social and influence for the agency, building breakthrough ecosystems, content architectures, and community forward strategies that reflect cultural nuance, anticipate audience behavior, and accelerate brand and business growth.

This role oversees social and influence strategy across all accounts, partnering closely with Creative, Brand Strategy, Media, and Account leadership. As a key client-facing voice, the SVP brings thought leadership on digital culture, creator dynamics, and platform innovation. They will also mentor and grow a high-performing team of strategists, codifying best-in-class practices that set Burrell apart in the marketplace.

Essential Functions Leadership & Strategy

• Define, evolve, and scale the agency’s social and influence strategy methodologies, grounded in cultural insight, platform intelligence, and measurable impact.
• Lead development of channel strategies, social ecosystems, influencer frameworks, and audience-driven content playbooks for agency and client brands.
• Serve as a senior strategic partner to account and client leadership, delivering POVs, trend readouts, and campaign recommendations aligned to overarching business objectives.
• Steer social and influence strategy across the full lifecycle: briefing, insight development, ideation, executional oversight, optimization, and performance analysis.

Content, Creative & Community

• Translate cultural and behavioral insights—particularly within Black and multicultural communities—into actionable social content strategies that foster meaningful connection.
• Partner with Creative leadership to ensure content is platform-native, culturally resonant, and aligned with brand identity and storytelling principles.
• Oversee community-building and engagement strategies, including conversation mapping, social listening, engagement frameworks, and reputation management.
• Identify real-time content opportunities, cultural moments, creator partnerships, and collaborations that strengthen brand relevance.

Analytics, Insight & Performance

• Establish KPIs and measurement frameworks for campaigns and always-on programs.
• Evaluate channel and content performance using platform analytics tools, surfacing insights and strategic recommendations.
• Champion a test-and-learn approach, identifying optimization tactics and emerging opportunities.

Influencer Strategy

• Evaluate content and channel performance using platform analytics and social listening tools, surfacing insights that inform strategic refinement.
• Champion a test-and-learn mindset, driving optimization and exploring emerging opportunities across platforms and creator ecosystems.

Industry Awareness & Innovation

• Stay ahead of shifts in platform algorithms, consumer behavior, creator ecosystems, and cultural trends—translating insights into actionable strategies.
• Evaluate and recommend new platforms, technologies, and tools that enhance the agency’s social capabilities.

Team Leadership & Agency Impact

• Lead, mentor, and grow a team of social and influence strategists, content planners, and managers, fostering excellence, collaboration, and innovation.
• Contribute to agency-wide thought leadership; represent Burrell in client meetings, workshops, pitches, and industry forums.
• Help shape the broader strategic discipline, ensuring social and influence thinking is fully integrated across the agency.

Qualifications

• Bachelor's degree in Communications, Marketing, or a related discipline.
• 10+ years in digital and social strategy within an agency or brand-side marketing environment.
• Proven experience leading social strategy for large-scale campaigns, integrated programs, and culturally-driven work.
• Exceptional writing, storytelling, and presentation skills with the ability to craft clear, compelling narratives.
• Deep knowledge of platform behaviors, content formats, analytics tools, influencer marketing, and community management.
• Demonstrated ability to inspire creative work and translate insights into actionable strategies.
• Strong organizational skills, attention to detail, and a proactive, solutions-oriented mindset.
• Passion for culture, creativity, and the role social plays in shaping how brands show up in the world.

WHY YOU WILL LOVE WORKING AT BURRELL

Benefits We don’t just talk culture, we live it. At Burrell Communications Group, we take care of our people with benefits that matter:

• Three-Month Paid Parental Leave - Because family comes first.
• Company-Wide Holiday Break - We close the last week of December and yes, it’s paid!
• Comprehensive Benefits Package - Medical, dental, vision, and more.
• Employee Assistance Program (EAP) - Confidential support and mental health services at no cost to you.

Join a team where your well-being is as important as the work you do.