Marketing Director, Brand and Content

Job Title: Marketing Director, Brand and Content

Company : Reef Capital

Location: Deer Valley East Village on behalf of Extell (EXU) and Reef

Salary/Job Type : $140,000-$175,000; Full-Time, Utah-based

About Reef Reef Capital is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

About Deer Valley East Village Deer Valley East Village (DVEV) is an exclusive new luxury base area, situated at the foot of Deer Valley Resort's expanded terrain and directly across from Jordanelle State Park and Reservoir. Designed as a four-season alpine destination, DVEV combines world-class skiing, lake recreation, elevated hospitality, and thoughtfully curated village experiences. The development partners are committed to delivering exceptional real estate and guest experiences backed by Deer Valley's renowned service standards and long-standing legacy of excellence.

Position Summary The Marketing Director, Brand & Content serves as a strategic support leader to the Vice President of Marketing, responsible for building the visual, digital, and narrative framework that defines Deer Valley East Village and supports the real estate sales strategy for Extell's and Reef's project portfolios. This individual will lead all creative development, content production, digital marketing, social media strategy, market research, and asset management while ensuring consistent brand expression in alignment with the Deer Valley® trademark license agreement and the destination brand strategy.

The ideal candidate possesses a strong understanding of luxury real estate, brand development, digital ecosystems, social storytelling, and content production. This role works collaboratively across DVEV partners including Extell, Deer Valley Resort, brokerages, hospitality operators, and municipal stakeholders. This role also partners closely with the Reef Enterprises marketing team, utilizing shared technical expertise and operational support resources.

Key Responsibilities The role is responsible for building and managing the brand identity, content ecosystem, and digital presence for Deer Valley East Village. Core areas include:

Brand Identity, Creative Direction & Trademark Stewardship

• Translate the Deer Valley East Village brand strategy into a cohesive visual identity system used consistently across all partner properties and real estate projects.
• Maintain brand, naming, and design compliance across all assets in alignment with the Deer Valley® trademark license agreement.
• Develop and maintain brand guidelines, templates, creative toolkits, and visual systems to ensure high-quality, consistent brand expression.
• Partner with Deer Valley Resort's marketing team to ensure alignment across shared brand touchpoints

Content Development & Creative Production

• Direct production of premium content including photography, videography, renderings, lifestyle storytelling, copywriting, and visual assets for multi-channel use.
• Produce real-time, onsite content showcasing construction progress, milestones, seasonal experiences, and real estate features.
• Develop content featuring skiing, lake recreation, culinary programming, wellness experiences, and village life for use across partner projects.

Digital Marketing, Email & Paid Media

• Lead development, updates, and optimization of websites supporting DVEV and individual real estate projects.
• Develop and execute email campaigns, newsletters, and milestone communications across partner databases.
• Direct paid media including search, social, programmatic, and digital video to support real estate lead generation.

Social Media Strategy & Channel Development

• Develop and execute the organic social media strategy for DVEV and select project channels.
• Manage content calendars, channel growth, community engagement, and influencer or creator partnerships.
• Ensure alignment between social storytelling, paid campaigns, and real estate marketing priorities.

Real Estate Sales Materials

• Lead production of materials supporting sales of Extell's and Reef's real estate offerings
• Create brochures, decks, maps, amenity overviews, lifestyle content, collateral, floorplan summaries, digital brochures, and project websites.

Digital Asset Management (DAM)

• Establish and oversee a centralized DAM system ensuring organized access to photos, videos, renderings, maps, and collateral across DVEV partners.
• Manage file versioning, naming conventions, permissions, and asset distribution workflows.

Agency & Cross-Functional Management

• Oversee creative, digital, paid media, and content agencies to ensure high-quality output delivered on schedule and within budget.
• Partner with Extell, Reef, Deer Valley Resort, hospitality operators, sales teams, and construction teams to ensure information accuracy and alignment.
• Partner with the Reef Enterprises marketing team as a shared-services resource, leveraging technical expertise, integrated workflows, and centralized support.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• Minimum of 7-10 years of experience in brand, content, or digital marketing within luxury real estate, hospitality, resort, or destination development.
• Proven experience developing creative assets, digital campaigns, and polished sales materials.
• Strong writing, visual direction, and content development skills.
• Experience leading social strategy and digital analytics.
• Excellent communication and relationship-building skills.
• Strong organizational and project management capabilities.
• Ability to work in fast-paced, multi-partner environments with competing priorities.

Company Benefits

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses

Salary: $140000 - $175000 per year

Job Posted by ApplicantPro