Social Media Strategist

Insight Global

Full-time

Plano, TX, USA

About the job

Title : Social Media Specialist

Location : Plano TX (Hybrid-2x onsite)

Duration : 6 month contract to hire

Compensation : $30-$32/hr

Conversion Salary: $70,000-$75,000

Must haves:

  • 2+ years experience in social media execution/ community management
  • Experience with social scheduling tools (Sprout, etc.)
  • Strong experience with organic social execution
  • Comfortable with content creation and basic video editing
  • Well versed with analytics and ability to analyze data/ reporting
  • Passionate about social trends and brand storytelling

Plusses:

  • Education in marketing/ analytics

Day to day:

An employer is looking for a Social Media Specialist in the Plano, TX area. You will be primarily responsible for posting, scheduling, community engagement, and collaborating with the social care team to contribute hands on, organic social execution. You’ll also contribute to content creation , including being on camera, and provide analytics reporting to inform strategy.

Key Responsibilities:

  • Execute daily posting and scheduling across all organic social platforms on Pizza Hut owned channels (Meta, TikTok, Instagram, Snapchat, and Reddit) in collaboration with agency partners.
  • Engage with content through comments; partner with the social care team for customer service and engagement.
  • Track and report on performance metrics; provide actionable insights to improve engagement.
  • Occasionally, create content, including short-form video and trend-driven posts; be comfortable appearing on camera.
  • Assist in planning content shoots.
  • Stay ahead of social trends and recommend new content formats.
  • Produce and manage social lightning moments that lead the brand in culture.
  • Support influencer activations and UGC initiatives as needed.
  • Contribute and present organic social strategy, learnings, and recommendations to senior leadership

Compensation:

$30/hr to $32/hr.

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.