Marketing Director

Optimal Health Management

Full-time

Washington (Remote)

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About the job

Marketing Director

  • Washington, DC / Maryland / Virginia (DMV) area
  • Full-time
  • In-person/hybrid
  • Reports directly to Managing Partner

Company Overview

Fast-growing telemedicine and longevity company with $1.7M+ ARR, 2,000+ recurring patients across 41 states, a high-performing health podcast ecosystem, an upcoming private-label supplement line, and an existing network of 30 white-label rejuvenation clinic/med-spa partners nationwide.

The Role

Full ownership of the patient acquisition engine, community, content flywheel, supplement launches, and ongoing management of our 30 existing clinic partnerships. This is a true GM-of-Marketing seat with P&L responsibility. This is NOT a remote role — we require the Marketing Director to be based in the DMV area and work in-person/hybrid from our headquarters.

Core Responsibilities

  • Own the entire podcast + live-show ecosystem: guest pipeline, production calendar, clip strategy, YouTube growth to 20k+ subs, and direct lead/supplement revenue
  • Build and run the patient community (Discord/private groups), daily interaction, testimonials pipeline, retention/upsell campaigns
  • Lead the end-to-end launch and scaling of the new supplement line (Q1–Q2 2026): positioning, funnels, subscription growth, influencer bundles, LTV optimization
  • Manage relationships and performance of our existing 30 white-label clinic partners nationwide: co-marketing execution, revenue-share tracking, quarterly business reviews, and expansion opportunities
  • Scale paid acquisition (Meta, TikTok, YouTube, Google) post-LegitScript certification — starting at $2k–$5k/day spend
  • Own organic social channels, content calendar, and viral clip strategy
  • Deliver weekly Money Report + Boost Decision Report directly to the Managing Partner (GHL template already built)
  • Hire and manage a small team + agencies

Requirements

  • Must currently live in or be willing to relocate to the Washington DC / Maryland / Virginia (DMV) area
  • 8–15 years performance marketing leadership experience
  • Proven track record scaling at least one of the following to 7-figures:
  • Telehealth / hormone therapy / longevity brand
  • DTC supplement or nutrition brand
  • Podcast/content brand with 6-figure lead gen
  • National B2B partnership or affiliate network (franchise/white-label experience)
  • Hands-on expertise with GoHighLevel (or equivalent CRM), $100k+/mo Meta/TikTok spend, and healthcare compliance (LegitScript, HIPAA, FTC)
  • Experience hiring and leading marketing teams

Compensation

  • Base salary: $148,000 – $189,000
  • Equity: 0.75% – 1.5% vesting over 4 years
  • Full health/dental/vision, competitive PTO

To Apply email Gary@hormonesforme.com 

Include:

  1. Resume
  2. One-page case study of your biggest marketing win (hard verifiable numbers required)
  3. 2–3 sentences on why you’re the right person to own this entire growth engine
  4. Confirmation you are currently in or willing to relocate to the DMV area

Top candidates will have an interview opportunity within 1 week of application receipt. Looking to fill opening by the first of the year.

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