Direct to Consumer Growth Marketer

About InsideTracker

InsideTracker is the leader in science-based wellness and longevity services. Our platform analyzes blood, genetic, and physio-based biomarkers, to generate scientifically based and hyper-personalized health recommendations.

Our system generates recommendations based on thousands of peer-reviewed studies, and only provides recommendations relevant to each individual user. This comprehensive approach (blood + DNA + activity) is unique to InsideTracker. Our company was founded in 2009 by leading scientists in longevity, genetics, and biometric data from MIT, Tufts, and Harvard.

We are a seasoned and high performance team entering a new phase of growth. Dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way people eat, sleep and move to live a healthier life.  

About the Role

Would you like to be part of a company that brings novel, scientifically validated solutions to millions of people? Do you have the business skills necessary to work across functions, including sales, product, and operations, to deliver growth for InsideTracker and our partners?

We're looking for a growth marketing professional to accelerate our direct to consumer (D2C) growth engine.  This role is for a creative, analytical and execution-oriented marketer with experience in scaling content-rich products and services. As our D2C Growth Marketer, you’ll manage all aspects of the DTC eCommerce playbook: pricing strategy, promotional calendar, and profitability levers. You’ll own the customer journey—from awareness to conversion—and build scalable, sustainable marketing systems that drive profitable growth.

Key Responsibilities

• Design and execute comprehensive growth strategies, informed by data and consumer behavior
• Develop and execute content strategies, with an emphasis on emerging AEO principles, to capture a dominant share of voice in AI-powered search results
• Scale multi-channel acquisition across paid search, social, display, connected TV, and emerging platforms, such as LLMs and Voice Assistants
• Deploy advanced strategies across Meta, Google Ads, and DSPs using first-party data
• Execute  targeted email/SMS acquisition funnels with behavioral triggers and  dynamic content personalization
• Run CRO programs using A/B testing, and advanced statistical methods
• Implement and manage advanced marketing analytical tools,  and CDPs
• Develop and refine attribution models including algorithmic, last-touch, and incrementality
• Track, analyze, and communicate performance insights that drive decision making

Qualifications

• 5-10+ years in D2C growth marketing
• 3+ years of experience in health tech, wellness, or adjacent industries (nutrition, fitness, longevity)
• Hands-on experience managing budgets across channels with a strong focus on ROI
• Deep knowledge of subscription models and optimizing long, complex customer journeys
• Full-funnel expertise across performance, content, conversion, retention, and lifecycle marketing
• Skilled in Marketing automation and CRM platforms
• Strong understanding of AEO strategies and content-performance alignment

Preferred Qualifications

• Degree in Marketing, Business, or related field, MBA preferred
• Understanding of health consumer psychology, behavior change, wellness market trends and marketing compliance
• Ability to integrate clinical insights into messaging while navigating FDA/FTC regulations
• Expertise in influencer marketing within health and wellness verticals
• Certification in Google Analytics 4, Facebook Blueprint, or similar platforms

To be considered for this role, please respond to the questions below. Incomplete responses may delay or disqualify your application.

1. What has been your most successful campaign? What was the business impact?
2. Tell us about a product or service you loved to market, and why
3. Tell us about a positioning challenge that you helped to overcome

What we offer:

• Competitive base salary, plus equity package
• Performance-based bonus structure tied to growth KPIs
• Comprehensive health benefits including free InsideTracker testing

Additional Details:

Reports to: Chief Commercial Officer

Location: Cambridge, MA – hybrid (candidate must be in the Boston area)

Hours: Full time, exempt (salaried)

Compensation: Base salary plus performance-based bonuses

Salary Range: $85 - 100k, salary commensurate with experience

Candidates must be authorized to work in the U.S. without sponsorship

To apply, please email your resume and responses to the questions to

jobs@insidetracker.com