Social Media Manager

Overall Responsibilities:

The Social Media Manager is responsible for developing, executing, and optimizing the social media strategy for Truck Accessories Group | dba LEER Group across all brands and digital platforms. This role drives brand awareness, audience growth, engagement, and content performance by overseeing channel management, creative production, community engagement, and data-driven improvements.

The Social Media Manager exercises independent judgment in content creation, platform decisions, community interaction, and real-time publishing. This position requires creativity, strategic thinking, excellent communication skills, and the ability to navigate fast-paced digital environments while ensuring alignment with brand standards and marketing goals.

RESPONSIBILITIES:

Social Strategy & Planning

• Develop and implement social media strategies supporting brand positioning, engagement, and company objectives.
• Create and manage annual and quarterly content calendars for all platforms, aligning social activity with campaigns, product launches, events, and promotions.
• Monitor industry trends, platform updates, and competitive activity to ensure leading-edge social practices.

Content Creation & Publishing

• Create, curate, and publish engaging content including images, videos, stories, reels, and posts across social channels.
• Collaborate with the Graphic Designer and other team members to produce visually compelling and brand-consistent assets.
• Write strong, on-brand copy for captions, headlines, scripts, and messaging.
• Participate in capturing photography and video content for social media needs.

Community Management

• Manage daily community engagement by responding to comments, inquiries, and messages in a timely and brand-appropriate manner.
• Monitor conversations around LEER brands and aftermarket accessories to identify engagement or content opportunities.
• Escalate customer service issues appropriately while maintaining a positive public-facing presence.

Campaign & Influencer Management

• Lead social media support for product launches, promotions, brand initiatives, events, and sponsorships.
• Coordinate with influencers, ambassadors, or agency partners to execute campaigns and co-branded content.
• Ensure social messaging aligns across channels, brands, and internal teams.

Analytics & Optimization

• Track KPIs, analyze performance data, and develop reporting dashboards.
• Provide strategic insights to improve audience engagement, reach, conversion, and content effectiveness.
• Experiment with content formats, timing, and messaging to optimize performance.

Brand Consistency & Governance

• Ensure all social content adheres to brand standards, tone, and style guidelines.
• Maintain a unified brand voice across all LEER Group channels.
• Protect brand reputation through timely response, issue monitoring, and clear communication.

Professional Autonomy

• Independently manage social channels and make real-time decisions regarding content and engagement.
• Recommend new tools, technologies, and digital practices that enhance channel performance and workflow efficiency.

Other Duties

• Support trade shows, product events, and marketing initiatives with social media planning and live coverage.

Characteristics and skills:

• Exceptional written and verbal communication skills with a strong sense of storytelling.
• Deep knowledge of social media platforms, algorithms, and content optimization.
• Creative thinker with strong visual awareness and ability to generate compelling content ideas.
• Experience with social media management tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
• Strong analytical mindset with ability to translate data into actionable insights.
• Ability to work independently and react quickly in dynamic situations.
• Comfortable with photography, videography, and short-form content creation.
• Collaborative team player with strong interpersonal skills.
• High attention to detail and strong editorial judgment.
• Understanding brand voice, tone, and audience segmentation.

Educational and other requirements:

• Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or a related field.
• 3–5 years of experience managing social media channels for a brand or agency.
• Proven ability to grow social channels and produce high-performing content.
• Proficiency with scheduling, analytics, and reporting tools.
• Experience with Adobe Creative Cloud or Canva preferred.
• Experience with paid social media advertising (Meta, YouTube, TikTok, LinkedIn) is a plus.
• Strong portfolio or examples demonstrating social media strategy and content development.
• Ability to travel for events, shoots, and brand activations as needed.