Growth Manager - Equestrian E-Commerce | Turn Your Horse Knowledge Into Marketing Gold - Fully Remote

Schneider Saddlery

Full-time

Chagrin Falls, OH, USA (Remote)

About the job

Know the difference between a snaffle and a pelham? Understand why a 40°F blanket day is controversial? Want to use that insider knowledge to dominate equestrian e-commerce?

About Us Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.

Now we're hiring a Fully Remote Growth Manager who understands our community.

Why Your Equestrian Background Matters You know:

  • Why horse owners research for weeks before buying a $200 blanket
  • That "cheap" tack isn't cheap—it's dangerous
  • Why seasonal timing matters (winter prep starts in August)
  • The difference between hunter princess and dressage queen pain points
  • Why barrel racers and eventers need totally different messaging

That insider knowledge = competitive advantage in:

  • Paid ad creative (speak their language, not generic DTC)
  • Landing page messaging (address real objections)
  • Product page optimization (answer questions they actually have)
  • Content strategy (educational value = trust = sales)
  • Influencer partnerships (spot authentic vs. performative)

What You'll Own (Full-Stack Growth)

  • Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs
  • eCommerce Platform: Merchandising, UX, CRO, A/B testing (hands-on)
  • SEO Strategy: Educational content driving product discovery
  • Amazon Execution: Marketplace growth, agency management
  • Analytics: CAC, LTV, cohorts, attribution (GA4, SQL)
  • AI Implementation: Automation, rapid prototyping, agentic AI

Your First Year Impact

  • Drive 20%+ YoY new customer growth at target CAC
  • Launch 2-3 new profitable acquisition channels
  • Improve site conversion rate by 50-100 basis points
  • Significantly scale Amazon channel revenue
  • Reduce CAC 10-15% while scaling volume
  • Deploy AI automation to reduce manual workload by 20%

Requirements Must-Have:

  • 5-7 years in growth marketing or DTC e-commerce (hands-on)
  • Deep expertise in Paid Search (Google) and Paid Social (Meta)
  • Technical competence: Shopify (or similar), GA4, SQL fluency
  • CRO & A/B testing methodology (proven wins)
  • AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
  • Full-stack mindset: You build landing pages, write copy, and analyze data

Nice-to-Have:

  • Experience with TikTok, Pinterest, or emerging channels
  • Amazon Seller Central strategy/execution
  • Equestrian interest or background (not required, but helpful)
  • Experience in niche/community-driven brands

Compensation & Benefits

  • Base Salary: $120,000 - $150,000
  • Performance Bonus: 25% (tied to contribution margin & growth)
  • Total Compensation Potential: $144,000 - $188,000
  • Benefits: Health, dental, vision insurance; 401(k) with match
  • Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget
  • Career Path: Clear trajectory from Growth Manager > Director > VP

Why This Beats Generic DTC Brands

  • ✅ Passionate community (horse people are OBSESSED)
  • ✅ High LTV customers (horses are expensive, repeat purchases)
  • ✅ 75 years of credibility (not building trust from zero)
  • ✅ Profitable business (smart growth, not venture burn)
  • ✅ Real autonomy (family-owned = fast decisions)
  • ✅ Niche advantage (less competition than apparel/beauty/supplements)

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