Social Media Manager and Content Creator

Job Overview
We are seeking a dynamic and creative Social Media Manager and Content Creator to elevate our brand presence across digital platforms. The ideal candidate will develop engaging content, manage social media channels, and implement innovative marketing strategies to connect with our target audience. This role offers an exciting opportunity to shape our online identity, increase brand awareness, and drive engagement through compelling multimedia content and strategic campaigns.

Duties

• Develop and execute comprehensive social media strategies aligned with brand goals using tools like Hootsuite and Buffer.
• Create, curate, and publish high-quality content including graphics, videos, photography, and written posts across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design, video editing, and visual content creation.
• Conduct keyword research and SEO optimization to enhance content visibility and web traffic.
• Monitor social listening tools and analyze web analytics (Google Analytics, Web analytics) to track campaign performance and audience engagement.
• Manage social media advertising campaigns including Facebook Advertising to maximize reach and conversions.
• Engage with followers through relationship management techniques to foster community growth and brand loyalty.
• Collaborate with the public relations team to ensure consistent branding and messaging across all channels.
• Stay updated on industry trends in digital marketing, social media marketing, e-commerce, and branding to implement innovative tactics.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Oversee reputation management by responding promptly to comments, messages, and reviews.

Skills

• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro for graphic design and video editing.
• Experience with social media management tools such as Hootsuite and Buffer.
• Strong understanding of SEO principles, keyword research, and web analytics (Google Analytics).
• Knowledge of social listening platforms for market research and audience insights.
• Expertise in social media marketing strategies across multiple platforms including Facebook Advertising campaigns.
• Excellent content creation skills with a keen eye for visual storytelling through photography and video production.
• Ability to analyze data to optimize campaigns using Google Analytics and other web analytics tools.
• Strong public relations skills to manage brand reputation effectively.
• Familiarity with branding principles and digital marketing best practices in e-commerce environments.
• Exceptional proofreading skills ensuring all content aligns with brand voice standards.
• Relationship management capabilities to build strong online communities and influencer partnerships. This role requires a highly motivated individual passionate about digital marketing trends who can bring creative ideas to life while maintaining strategic focus on brand growth through social media channels.

Pay: $22.50 per hour

Expected hours: 20.0 per week

Work Location: In person