Social Media & Digital Marketing Manager – Aesthetic & Wellness Brands

Overview
We are seeking a dynamic and innovative Social Media & Digital Marketing Manager to lead the online presence of our aesthetic and wellness brands. This role offers an exciting opportunity to craft compelling digital narratives, elevate brand visibility, and engage a passionate audience across multiple platforms. The ideal candidate will possess a vibrant energy for digital marketing, a keen eye for design, and a strategic mindset to drive growth and brand loyalty in the competitive beauty and wellness industry. Join us to shape inspiring digital experiences that resonate and inspire!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and LinkedIn to increase brand awareness and engagement.
• Manage daily content creation, including photography, video editing, graphic design, and copywriting, ensuring alignment with brand voice and aesthetic standards.
• Utilize social listening tools to monitor conversations around the brand, competitors, and industry trends to inform content planning and reputation management.
• Implement targeted advertising campaigns using Facebook Ads Manager and other digital ad platforms to boost reach and conversions.
• Optimize website content through SEO best practices, keyword research, and web analytics to improve organic search rankings.
• Coordinate with public relations teams to craft compelling stories and manage media outreach that enhances brand reputation.
• Use tools like Hootsuite, Buffer, or similar applications for scheduling posts, monitoring engagement metrics, and generating performance reports.
• Analyze campaign performance with Google Analytics and web analytics tools to refine strategies for better ROI.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visually captivating content that aligns with branding guidelines.
• Maintain consistent branding across all digital channels while managing relationships with influencers, partners, and customers for ongoing engagement.

Experience

• Proven experience in social media marketing within the aesthetic or wellness industries is highly preferred.
• Strong proficiency in social media management tools such as Hootsuite or Buffer along with experience in paid advertising campaigns on Facebook and other platforms.
• Demonstrated ability in content creation including photography, video editing, graphic design, and proofreading to produce high-quality digital assets.
• Solid understanding of SEO techniques, keyword research, Google Analytics, web analytics tools, and e-commerce platforms.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for designing engaging visual content.
• Knowledge of public relations strategies to support brand storytelling efforts effectively.
• Experience managing social listening tools to track brand mentions and industry trends actively.
• Excellent relationship management skills with the ability to collaborate across teams including marketing, PR, creative services, and external partners. Join us as our Social Media & Digital Marketing Manager—bring your passion for beauty and wellness into a role where your creativity fuels growth! We’re dedicated to fostering an energetic environment where innovative ideas thrive—help us shape inspiring digital stories that captivate audiences worldwide!

Pay: From $30.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• 401(k)
• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Cincinnati, OH 45249