Social Media Marketing Specialist

We are seeking a creative and strategic Social Media Manager to oversee our online presence and lead our content across all major platforms. The ideal candidate is a strong storyteller, understands digital trends, and knows how to grow and engage an audience.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, TikTok, X, YouTube, etc.)
• Create engaging content including posts, captions, graphics, short videos, and stories
• Manage daily posting, community engagement, comments, and direct messages
• Monitor analytics to track performance, optimize content, and identify new growth opportunities
• Stay current with social trends, platform updates, and emerging digital tools
• Collaborate with content, marketing, and leadership teams to align messaging
• Plan and run paid social campaigns when necessary
• Maintain a consistent brand voice and visual identity
• Identify influencer partners and cross-promotion opportunities
• Prepare weekly reports on engagement, reach, and account growth

Qualifications

• Experience in social media management or digital marketing
• Strong understanding of short-form video trends and best practices
• Excellent writing, communication, and storytelling skills
• Ability to create or coordinate graphics and basic video content
• Knowledge of analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.)
• Organized, proactive, and able to manage multiple projects at once
• Creative mindset with an eye for detail and branding

What We’re Looking For

Someone who is:

• Trend-aware
• Highly organized
• Comfortable working independently
• Passionate about content and community building
• Ready to grow with a fast-moving digital environment