Brand Owner

Job Summary
We are seeking a dynamic and strategic Brand Owner to lead the development, management, and growth of our brand portfolio. In this pivotal role, you will drive brand strategy, oversee marketing initiatives, and ensure alignment with overall business objectives. Your energetic approach will inspire cross-functional teams to deliver compelling brand stories that resonate with target audiences across multiple channels. As a Brand Owner, you will be the champion of brand integrity, innovation, and market positioning, fueling the company's growth trajectory through innovative branding and marketing excellence.

Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Manage product lifecycle from conception through launch, ensuring consistent branding and messaging.
• Lead multichannel marketing campaigns across digital platforms, social media, public relations, and e-commerce channels to maximize brand visibility.
• Conduct market research and analysis using tools like Nielsen data to identify consumer insights, market opportunities, and competitive positioning.
• Oversee branding initiatives including visual identity, messaging consistency, and creative assets using Adobe Creative Suite.
• Collaborate with sales teams to develop B2B marketing strategies that strengthen partner relationships and drive revenue growth.
• Monitor campaign performance metrics, analyze results, and adjust strategies to optimize ROI and brand impact.
• Manage budgets effectively while ensuring all marketing activities adhere to brand guidelines and strategic objectives.
• Foster relationships with media outlets, influencers, and industry partners to enhance public relations efforts.
• Utilize analysis skills to interpret data from digital marketing platforms and market research tools for informed decision-making.

Qualifications

• Proven experience in social media management, product management, branding, or marketing roles within fast-paced environments.
• Strong understanding of multichannel marketing strategies including digital marketing, e-commerce, and B2B marketing.
• Proficiency in analysis tools such as Nielsen or similar market research platforms; excellent analysis skills.
• Skilled in strategic planning with a track record of successful campaign execution from concept to completion.
• Experience with Adobe Creative Suite for creative asset development is highly desirable.
• Demonstrated ability to manage budgets effectively while achieving measurable results.
• Excellent communication skills with the ability to collaborate across teams and influence stakeholders at all levels.
• Knowledge of public relations tactics and experience building strong media relationships is a plus. Join us as a Brand Owner if you're passionate about shaping brands that captivate audiences and drive business success! We offer an energetic environment where your innovative ideas can flourish—empowering you to make a meaningful impact every day!

Job Types: Full-time, Part-time, Temporary

Pay: From $14.00 per hour

Benefits:

• Employee assistance program
• Employee stock purchase plan
• Flexible schedule
• Gym membership
• Parental leave
• Professional development assistance

Work Location: In person