California Local Marketing Manager

Description

Upway is looking for a California Local Marketing Manager, born and raised in California, to own and scale our most strategic US region.

This role is highly executional and locally driven, with a strong focus on social, video, partnerships, and community building. You will operate with a dedicated CA marketing budget and full ownership of local initiatives, fully distinct from national performance marketing.

Over time, this role will evolve to take on broader ownership of social, content, and CRM execution for California.

Key Responsibilities

Local Marketing & Brand Building Own and execute California-specific marketing initiatives aligned with national strategy.

* Build Upway into a locally relevant and recognizable brand across key CA cities.

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• Lead local launches, activations, and campaigns tied to culture and community.

Build strong relationships with local communities around UpCenters and priority markets.

* Organize and execute events, grassroots initiatives, and local activations.

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• Act as the local face of Upway in California.
• Identify, build, and manage local partnerships that are in CA.
• Develop and grow a CA-based affiliate and creator ecosystem. Drive both demand (buyers) and supply (trade-ins / sellers) through partnerships.
• Own CA-focused social execution, with a strong emphasis on video-first content.
• Plan and execute:
  • Content creation
  • Photo & video shoots
  • Creator and influencer collaborations Ensure consistent local storytelling across platforms.
• Manage a dedicated California marketing budget. Allocate spend across local campaigns, partnerships, content, and activations.

Track performance and ensure efficient use of budget.

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Work closely with the US Growth Marketing Manager, Social & Content team, and local operations.

* Share insights from the CA market to inform national strategy.

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• Report on local performance, learnings, and growth opportunities.

Skills, Knowledge and Expertise

• Strong experience in local marketing, community building, and on-the-ground activations.
• Genuinely excited to build a brand in California, with a strong sense of ownership and long-term commitment to the region.
• Proven expertise in video-first and UGC content, including working hands-on with creators and influencers.
• Deep understanding of California culture, cities, and consumer behavior.
• Hands-on experience planning and executing photo and video shoots, from brief to delivery.
• Strong content instincts, able to translate brand positioning into engaging local storytelling.
• Comfortable managing local marketing budgets and prioritizing spend across initiatives.
• Ability to collaborate cross-functionally with Growth, Creative, and Operations teams.
• Strong organizational and execution skills, with high ownership and accountability.
• Clear communicator, able to share insights, results, and learnings with internal stakeholders.

Benefits

At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be the first hire in performance marketing.

As a Series C and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting most of their time working on-site.

Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant (only for direct hires). We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.### About Upway

At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.

Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.

We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $65M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.