Social Media Marketing Manager

Summary:

We are seeking a dynamic, hands-on Social Media Marketing Manager with exceptional content creation and storytelling skills to elevate Young Living’s digital presence. This role is ideal for a creative strategist who loves being behind the camera, turning ideas into scroll-stopping, on-brand content that drives engagement and community growth. The ideal candidate will be passionate about ideation, filming, and editing high-quality UGC-style videos and posts that resonate with wellness enthusiasts and inspire authentic brand connection. This role is responsible for developing, implementing, and analyzing social media strategies that strengthen our brand, grow our audience, and drive measurable engagement.

Essential Functions

· Develop and execute data-driven social media strategies to enhance engagement, community growth, and brand loyalty.

· Manage and grow Young Living’s social platforms, including Instagram, TikTok, Facebook, LinkedIn, and YouTube.

· Concept, film, and edit UGC-style videos, reels, and short-form content that reflect the brand’s lifestyle and voice.

· Create and oversee visually compelling content (graphics, video, copy) aligned with campaign goals and social trends.

· Lead influencer and creator collaborations, ensuring cohesive storytelling and measurable ROI.

· Monitor social media trends, audio trends, and algorithm changes to inform content strategy.

· Engage daily with online communities, responding to messages, comments, and brand mentions in a timely, authentic manner.

· Analyze social media performance metrics and translate insights into actionable optimizations.

· Support company events with creative social campaigns, live coverage, and recap content.

· Collaborate cross-functionally with marketing, PR, and product teams to ensure brand consistency and alignment.

· Maintain compliance with industry regulations and company policies, particularly within the direct selling and wellness space.

Skills & Qualifications

· Proven experience creating and managing high-performing social media content, especially short-form video and UGC.

· Advanced skills in filming, editing, and storytelling for reels, TikToks, and other video-first platforms.

· Proficiency with content creation tools such as CapCut, Canva, Adobe Premiere Rush, or Adobe Creative Suite.

· Deep understanding of current trends, sound selection, and social algorithms across major platforms.

· Excellent writing and communication skills with a creative eye for detail.

· Strong organizational and multitasking abilities in a fast-paced, deadline-driven environment.

· Experience using social analytics tools (e.g., Sprout Social, Later, Hootsuite, Google Analytics).

· Passion for wellness, lifestyle storytelling, and community-driven brand engagement.

· Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Required Education and Experience

· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field OR equivalent work experience.

· 3+ years of experience in social media management, digital marketing, or related roles.

· Proven track record of growing and managing social media communities for a brand.

Preferred Education and Experience

· Experience in the MLM industry or a direct selling environment.

· Familiarity with influencer marketing and brand ambassador programs.

· Previous experience working in a large, high-engagement brand with a global following.