Social Media and Marketing ManagerAssociate

Job Overview
We are seeking a dynamic and creative Social Media and Marketing Manager Associate to join our marketing team. This role is ideal for a passionate individual with a strong understanding of digital marketing strategies, social media management, and content creation. The successful candidate will play a vital role in enhancing brand visibility, engaging with audiences, and executing innovative marketing campaigns across various platforms. A solid grasp of SEO, analytics, graphic design, and social listening tools will be essential to drive impactful results and support our company's growth objectives.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness and engagement.
• Manage daily social media operations using tools, scheduling posts, monitoring interactions, and responding to audience inquiries promptly.
• Create compelling content including graphics, videos, photography, and written posts utilizing Adobe Creative Suite (Photoshop, Illustrator ) or similar to ensure consistent branding and messaging.
• Conduct keyword research and SEO optimization to improve organic reach and search engine rankings.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Oversee advertising campaigns by setting up ad groups, targeting audiences effectively, and optimizing ad performance.
• Engage in social listening to monitor industry trends, competitor activities, and client feedback for insights that shape marketing initiatives.
• Collaborate with cross-functional teams on branding efforts, e-commerce integrations, and content creation for various digital channels.
• Proofread all marketing materials to ensure clarity, accuracy, and alignment with brand standards.
• Maintain relationships with influencers, partners, and stakeholders to foster community engagement and expand outreach efforts.

Experience

• Proven experience in social media management across multiple platforms with demonstrated success in growing online communities.
• Strong proficiency in graphic design tools such as Adobe Photoshop and Illustrator; experience with video editing is a plus.
• Familiarity with social listening tools for monitoring brand mentions and industry trends.
• Knowledge of SEO best practices, keyword research techniques, Google Analytics, web analytics tools, and digital marketing strategies.
• Experience managing paid advertising campaigns on LinkedIn or other social media platforms is preferred.
• Experience building, managing and maintaining workflows, email campaigns and blogging on Hubspot
• Excellent communication skills with an eye for proofreading content before publication.
• Ability to analyze data insights to optimize campaigns effectively while maintaining a creative approach to content creation.
• Prior experience in relationship management within digital communities or influencer outreach is advantageous. Join our team to leverage your expertise in social media marketing while contributing to innovative campaigns that elevate our brand presence across digital channels!

Job Types: Full-time, Part-time

Pay: $43,910.06 - $52,880.94 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person