Social Media & Community Manager

COMPANY OVERVIEW

Pirq was founded by Minal Bhakta, inspired by her mom’s love of turmeric and its amazing health benefits. Growing up, turmeric was a big part of her family’s morning routine. Her mom’s turmeric shots were famous, but they definitely didn’t taste great! This inspired Minal to create Pirq: clean, delicious, and nutritious products that everyone can enjoy.

From smooth, creamy and indulgent plant-based protein shakes, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor, to support you and pirq up your taste buds.

THE ROLE

Pirq is looking for a creative, growth-driven Social Media & Community Manager who lives and breathes social media. This role is focused on building brand awareness, engagement, and community through scroll-stopping content and impactful strategy that grows our social media accounts. You’ll lead the charge on our social growth, manage influencer relationships, and create a loyal following.

The ideal candidate is highly organized, trend-savvy, and passionate about health & wellness. You thrive in a fast-paced environment and know how to turn insights, trends, and ideas into action quickly.

KEY RESPONSIBILITIES

Social Growth Strategy

• Own and execute a clear content and growth strategy for social media platforms (Instagram, TikTok, YouTube) tailored to each platform’s strengths and audience.
• Constantly analyze performance and make quick pivots based on what’s driving reach, views, saves, and most importantly follows.
• Build a test-and-learn approach to content to accelerate platform growth.

Content Direction & Creation

• Develop original, trend-forward content ideas and campaigns that are educational + fun + value driven.
• Direct content production, working closely with the Social Media Coordinator, founder, and UGC creators.
• Be comfortable on camera and lead storytelling across formats (short-form video, stories, posts).
• Develop a deep understanding of brand differentiators, product knowledge, and competitive landscape to drive strategy and content that cuts through the noise.

Community Building

• Manage day-to-day community engagement and cultivate relationships: responding to DMs, comments, and tags with personality and warmth.
• Actively insert Pirq into relevant cultural conversations in health, wellness, CPG, and founder-led brand spaces.

Influencer & UGC Strategy

• Identify and manage influencer partnerships, collaborations, and content that increases reach and awareness.
• Lead outreach, gifting, and campaign execution with influencers and UGC creators.

Team Collaboration

• Lead and oversee Social Media Coordinator on content creation and execution
• Partner cross-functionally with brand, creative, and marketing teams on launches, events, and campaigns.

Analytics & Reporting

• Track KPIs (engagement, reach, saves, conversions, follower growth, etc.) to measure performance and optimize strategy.
• Deliver insights and reporting to the founder and team to guide marketing priorities.

REQUIREMENTS

• 3–5 years of experience in social media/organic social, with a proven track record of driving tangible audience growth.
• Deep understanding of effective content hooks, the principles of compelling storytelling, and the strategic adaptation of these elements across diverse social media platforms.
• Demonstrated success in scaling social media accounts, supported by verifiable metrics such as significant follower growth, increased engagement rates, and measurable contributions to conversions and revenue.
• Proven experience in leading teams, delivering constructive feedback, and cultivating a work environment that promotes creativity, collaboration, and ongoing development.
• Extensive expertise in content production and scheduling tools and workflows, ensuring efficient, timely delivery while maintaining the highest standards of quality.
• Maintains up-to-date knowledge of platform evolutions, algorithmic changes, and cultural trends, with the ability to proactively adapt content strategies to ensure sustained relevance and effectiveness.
• Possess a keen editorial eye and discerning taste to ensure that all visual, auditory, and narrative elements consistently align with brand standards and effectively engage target audiences.
• Passion for health and wellness and CPG

ADDITIONAL REQUIREMENTS

• Willingness to work beyond standard business hours, including evenings and weekends, as needed to meet business demands.

COMPENSATION

• $90,000-$110,000 base salary + bonus.
• The actual base salary will vary based on factors such as market conditions, minimum wage requirements, and individual qualifications assessed during the interview process. The salary range provided is a guideline and may be adjusted accordingly.

REPORTS TO

• Founder

LOCATION

Austin, TX (On-site 4x per week)

HOW WE WORK

At Pirq, we are dedicated to fostering a diverse and inclusive workplace where every individual feels valued and empowered. We strive to cultivate a culture of belonging that embraces people from all backgrounds, experiences, abilities, and perspectives. Our commitment is to ensure that everyone has the opportunity to contribute, grow, and thrive.

Pirq is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, genetic information, or any other protected characteristic, in accordance with applicable federal, state, and local laws.