Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and engage with our community to foster brand loyalty and drive business growth. Your energetic approach and keen understanding of digital marketing trends will help us connect authentically with our audience and stand out in a competitive landscape.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Utilize social listening tools to monitor brand reputation, gather customer insights, and identify trending topics or potential issues in real-time.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to optimize reach, conversions, and return on investment.
• Analyze web analytics and social media metrics using tools like Google Analytics and web analytics software to measure campaign performance and inform future strategies.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure cohesive messaging across all channels.
• Maintain relationships with influencers, media outlets, and partners through effective relationship management practices to amplify brand awareness.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite applications such as Photoshop, Illustrator, and Adobe Creative Cloud for graphic design and video editing.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling posts and monitoring engagement.
• Knowledge of SEO principles, keyword research techniques, and content creation best practices to enhance online visibility.
• Familiarity with public relations strategies to manage brand reputation proactively.
• Ability to analyze data from Google Analytics and other web analytics tools to evaluate campaign effectiveness.
• Strong proofreading skills to ensure all content is accurate, engaging, and aligned with branding standards.
• Excellent relationship management skills for engaging with stakeholders internally and externally.
• A passion for digital marketing trends including e-commerce integration, social listening techniques, branding strategies, and video editing skills are highly desirable. Join us as a Social Media and Marketing Manager to energize our digital presence! Bring your creativity, strategic mindset, and enthusiasm for social media marketing to help us connect meaningfully with our community while driving impactful results across all channels!

Pay: $46,724.15 - $56,269.95 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person