$75-80K salary, depending on experience and skill set. Full-time. On-site.

The Company

Knafs creates fun knives for adventures big and small. We're family owned and operated, and our vision is to create opportunities. We’re a Crew of 10 people, and we’re launching this rocket ship to glory. There's a healthy dose of "let's figure this thing out together" in our business that requires problem-solving and cerebral engagement. We import knives, manufacture knives, and dream about knives. We sell our products on Knafs.com, Amazon, Whatnot, and to 70-ish wholesale dealers worldwide. We operate on the core values of Dependable, Scrappy, Level Up, Kind, and Humble.

APPLY> https://forms.gle/UCZ9uDVsK7UWEfsN8

The Job

We need a creator. An entertainer. An educator and leader who loves to develop marketing strategies, build relationships, and manage the brand. We need someone who lights up algorithms, evolves with LLMs, and loves the data side of the marketing game. Planning and budgeting is their forte, and collaboration is the frosting on their cake. This person gets tingly toes from big revenue days and goosebumps from email open rates. A well-timed meme is oxygen and a clever TL;DR is gold. Increased web traffic is like Christmas morning and you got the Red Rider BB gun, but didn’t even shoot your eye out. We need an internet native who understands how to use the currency of eyeballs to ring the cash registers of commerce. We need a leader who is confident in management meetings and prepared to hire, mentor, train, and lead a team to the Moon.

APPLY> https://forms.gle/UCZ9uDVsK7UWEfsN8

The Role

You'll own ~50% of revenue across Shopify DTC sales, Kickstarter campaigns, and trade show marketing. You'll manage contractors (designers, photographers, videographers), execute multi-channel campaigns, and drive real revenue growth in a product-based business.

This role is perfect for someone who:

Has 3-5 years of marketing experience and wants to level up fast
Loves data, but also knows how to tell stories that sell
Wants to work closely with founders and learn the full business
Is scrappy, resourceful, and figures things out

This role is not for someone who:

Needs a big budget and team to do their best work.
Wants remote/hybrid flexibility
Needs everything clearly defined before taking initiative

What You'll Own Shopify/DTC Sales

Drive DTC revenue growth through email marketing, social media, content strategy, influencer networking, and Shopify optimization
Own email marketing strategy and execution (Klaviyo): flows, campaigns, segmentation, A/B testing
Manage social media content calendar and strategy (Instagram, TikTok, Facebook, YouTube)
Optimize Shopify experience: product pages, SEO and GEO, conversion rate optimization, site merchandising
Coordinate with contractors on content creation (product photography, lifestyle imagery, video, graphics)
Track and report on key metrics: traffic, conversion rate, AOV, email performance, social engagement

Kickstarter Campaign Execution

Execute Kickstarter campaigns from pre-launch through fulfillment (strategy and mentorship provided by CEO)
Manage campaign timeline, assets, communications, and backer updates
Coordinate video production, page design, email sequences, and social promotion
Track campaign performance and optimize during live campaign

Trade Show Marketing

Own DTC trade show marketing and booth experience, 2-3 shows per year
Coordinate booth design, signage, product displays, and promotional materials
Manage show-related promotions, email campaigns, and social content

Brand & Content Strategy

Maintain brand voice across all channels
Manage marketing team and contractor relationships: specialists, coordinators, graphic designers, photographers, videographers, copywriters
Leverage AI, virtual team members, and budget to create marketing magic
Create marketing content calendar and ensure consistent output
Support dealer marketing initiatives. Work with Marketplace Manager on dealer content packs.
Build and manage influencer/affiliate relationships
Stay current on knife/EDC/outdoor community trends and conversations

Analytics & Reporting

Own marketing dashboard and KPI tracking
Present monthly performance reviews to leadership
Make data-driven recommendations for channel optimization
Manage marketing budget and track ROI by channel
Test, learn, iterate - always be optimizing

Who You Are Must-Haves

3-5 years of marketing experience in e-commerce, DTC, or product-based business
Email marketing expertise - you've built flows, run campaigns, and moved revenue with email
Social media fluency - you understand how to build audiences organically and create engaging content
E-commerce fundamentals - Shopify (or similar), Google Analytics, basic SEO, conversion optimization
Project management skills - you can juggle multiple campaigns in Trello, meet deadlines, and keep contractors on track
Data-driven mindset - you track metrics, analyze performance, and make decisions based on data
Excellent communicator - you write compelling copy, present ideas clearly, and work well with others
Self-directed - you see what needs to happen and make it happen without waiting for permission

Bonus Points

Kickstarter or crowdfunding campaign experience
Experience in knife, outdoor, EDC, or tactical industries
Trade show or event marketing experience
Basic design skills (Canva, Photoshop, or Illustrator)
Experience managing contractors or small teams

Notes:

This is an on-site position in Clearfield, Utah. Neil Armstrong didn’t walk on the Moon remotely. Boots on the ground means physically present to handle knives, ship to influencers, talk shop, glean insights, and make it happen. With all due respect, please don’t apply if you’re looking for a remote position.

If you’ve read this far, thank you. If you’ve read this far and it sounds like you, throw your hat in the ring and apply. Take chances, make mistakes, and get messy, amigos.

Travel: We exhibit at industry trade shows, so there is a travel expectation– 2-3 times yearly.

Marketing Manager

About the job