Social Media Specialist

LOCATION REQUIREMENT: New York or Boston | MANDARIN FLUENCY REQUIRED

We are an emerging brand in the entertainment space, always pushing boundaries and evolving with our audience. Fresh perspectives are at the core of our growth, and we’re seeking a driven Social Media & Marketing Specialist to manage and grow several Xiaohongshu (Redbook) accounts. This role is hybrid/remote, with in-store visits required.

Role Overview

This position focuses on building engaging digital content, expanding brand awareness, and driving foot traffic through strategic social media execution.

Key Responsibilities

• Participate in weekly virtual strategy sessions with the marketing team
• Develop creative content plans and social media concepts on a weekly basis
• Manage and publish posts across multiple Redbook accounts
• Identify, reach out to, and coordinate with influencers for campaigns and promotions
• Visit the physical store 1–2 times per week to capture short-form videos and promotional content tied to events and specials

Qualifications

• Prior experience managing social media for a brand, business, or personal platform
• Strong understanding of social trends and content performance
• Able to commit 18–24 hours per week
• Comfortable working in a dynamic, fast-moving environment
• Fluent in written Mandarin

Job Type: Part-time

Pay: $21.00 per hour

Education:

• High school or equivalent (Required)

Experience:

• Marketing: 2 years (Required)

Language:

• Mandarin (Required)

Ability to Commute:

• Flushing, NY 11354 (Required)

Work Location: Hybrid remote in Flushing, NY 11354