Social Media Manager

Position Overview

The Senior Social Media Manager will lead the strategic direction, execution, and

quality of all social media initiatives for the organization. This role is responsible for

developing data-driven strategies, managing content production, ensuring brand

consistency across platforms, and coordinating influencer collaborations. The ideal

candidate is a senior-level professional with strong leadership, creative judgment,

and a deep understanding of digital engagement and brand growth.

Key Responsibilities

 Develop and implement comprehensive social media strategies aligned with

business objectives and brand identity.

 Oversee daily social media operations including content planning, scheduling,

publishing, and performance tracking.

 Lead the end-to-end content production process, ensuring creative quality,

timeliness, and brand alignment.

 Conduct quality checks across all social media outputs to maintain consistency

and excellence.

 Collaborate with internal departments to ensure cohesive messaging and

integrated campaign execution.

 Manage and coordinate influencer partnerships, including outreach,

negotiations, and campaign performance evaluation.

 Analyze platform performance and generate reports with insights, benchmarks,

and optimization recommendations.

 Stay updated on emerging trends, platform features, and best practices to

ensure continued innovation and effectiveness.

Qualifications

 Minimum of 5 years of experience in social media management, digital

marketing, or a related field.

 Proven expertise in social media strategy development, campaign

execution, and content production.

 Strong experience managing influencer collaborations and content creator

partnerships.

 Advanced proficiency with key tools and platforms, including:

o Meta Business Suite, TikTok Analytics, Google Analytics, YouTube

Studio

o Canva, CapCut, Adobe Creative Suite (Photoshop, Premiere Pro,

Illustrator)

o Scheduling Tools: Buffer, Metricool, Later, or Sprout Social

o Project Management Tools: Asana, Trello, or ClickUp

 Excellent understanding of performance metrics, analytics, and social

algorithms.

 Exceptional leadership, communication, and organizational skills.

 Strong attention to detail and creative storytelling abilities.

 Must be based in or willing to work onsite in Orange County, California.

Preferred Skills

 Experience producing and managing short-form content (Reels, TikToks,

YouTube Shorts).

 Familiarity with AI content tools (ChatGPT, Jasper, Gemini) and data

visualization tools.

 Knowledge in SEO principles, brand marketing, and cross-platform

audience engagement.

 Prior experience overseeing nationwide influencer campaigns and

• collaborations.