Director of Digital Marketing

Company Overview

StyleCraft and Gamma+ are two of the fastest-growing names in men’s grooming, beauty, and professional barber tools. As a family-owned company with deep roots in innovation and culture, we’re building something special — bold brands, powerful products, and a team that truly works together. Our commitment to design and functionality sets us apart in the grooming industry.

We move fast, collaborate tightly, and value people who take ownership and pride in what they do. With explosive growth across retail and pro channels, we’re looking for someone who thrives on turning creative chaos into streamlined execution.

At Stylecraft, we believe a positive workplace empowers our team members to thrive and contribute their best.

Why should you join our winning team, because we provide:

• Competitive wage with opportunity for growth)
• Stable, full-time schedule in a growing company.
• Training and development opportunities for long-term advancement.
• A positive, inclusive team environment with a strong focus on quality and accountability.

We are seeking a Director of Digital Marketing to join our dynamic team located in Boca Raton, FL.

If you’re ready to be part of a revolutionary team that values innovation in beauty and grooming tools, apply today at StyleCraft, LLC! Join us in shaping the future of styling.

OVERVIEW: The Director of Digital Marketing will own our end-to-end digital strategy, blending data-driven performance marketing with compelling brand storytelling to drive awareness, engagement, and sales across both professional and consumer channels. This role will lead our digital roadmap, manage a mix of in-house talent and external partners, and ensure that all digital touchpoints deliver a best-in-class experience for stylists, distributors, and consumers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Own the digital marketing strategy & roadmap across paid, owned, and earned channels, setting clear goals, KPIs, and performance standards that support overall brand and revenue objectives.
• Lead, mentor, and grow the digital marketing function, including internal team members and agency partners, fostering a culture of testing, learning, and continuous improvement.
• Develop and oversee integrated digital campaigns across Google, Meta, TikTok, YouTube, and other emerging platforms, ensuring cohesive storytelling and full-funnel performance.
• Drive e-commerce growth by increasing qualified traffic and improving conversion rates through SEO/SEM, paid media, affiliate programs, and email marketing initiatives.
• Own CRM and lifecycle marketing strategy, building and optimizing automated email workflows, segmentation, and lifecycle campaigns tailored to stylists, distributors, and consumers.
• Manage digital marketing budgets and forecasting, allocating spend across channels to maximize ROI and customer acquisition and retention goals.
• Lead analytics and performance reporting across all digital channels, translating data into actionable insights, clear narratives, and strategic recommendations for leadership.
• Collaborate closely with creative, education, sales, and product teams to align digital campaigns with brand launches, promotional calendars, education initiatives, and key business priorities.
• Oversee relationships with digital agencies, influencers, affiliates, and external vendors, ensuring high-quality execution, brand alignment, and measurable outcomes.
• Champion digital best practices and stay ahead of beauty, grooming, and digital trends to identify new opportunities for audience growth, channel innovation, and competitive differentiation.
• Safeguard and elevate the brand across all digital touchpoints, ensuring consistent voice, visual identity, and customer experience from first touch through loyalty.
• Other duties may be assigned.

ABILITIES

• Strong understanding of market analysis, competitive intelligence, and customer insights.
• Demonstrated ability to build, lead, and develop teams and agencies, including setting goals, coaching talent, and managing performance.
• Strong creative judgment and the ability to balance brand storytelling with performance marketing and revenue goals.
• Experience managing integrated campaigns that engage both professionals (stylists, distributors, education partners) and end consumers.
• Highly analytical and comfortable with data, with the ability to build and interpret dashboards, attribution reports, and cohort analyses to guide decision-making.
• Excellent communication and stakeholder management skills, with the ability to influence and align cross-functional partners around digital priorities.
• Ability to work cross-functionally in a fast-paced entrepreneurial environment.

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field; or commensurate experience.
• 7–10+ years of digital marketing experience, with at least 3+ years in a leadership or people management role.
• Proven track record leading multi-channel digital strategies that drive measurable growth across e-commerce and brand KPIs.
• Experience in professional beauty, grooming, or consumer lifestyle strongly preferred.
• Deep expertise in e-commerce, performance marketing, and analytics, including platforms such as Google Analytics/GA4, Google Ads, Meta Ads Manager/Business Suite, and major email/CRM tools.

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person