Senior Social Marketing & Content Strategy Manager, Polo

Ref#: W171471

Department: Marketing

City: New York

State/Province: New York

Location: United States

Pay Range: $85,000 - $161,444 annually; actual pay is dependent on experience and geographic location

Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position OverviewThe Senior Manager of Content Strategy, Polo, plays a key role in the strategic growth of our social media presence across key platforms, with an elevated focus on the Men’s Polo category. The candidate will help to shape social strategies that strengthen the brand voice, engage our consumer, and contribute to measurable growth through compelling content and campaigns.

The Senior Manager will craft strategies that accelerate follower growth, enhance engagement, and influence purchase intent across digital channels. Partnering closely with cross-functional teams and global stakeholders, this individual will ensure a cohesive and elevated content approach that resonates across markets.

Success in this role requires a deep understanding of social media best practices, expertise in storytelling tailored to men’s fashion and lifestyle, and a sharp awareness of the competitive luxury landscape. The ideal candidate brings creativity, strategic vision, and the ability to deliver dynamic, social-first content that reinforces Polo’s position as a leader in modern luxury. Essential Duties & Responsibilities* Develop, refine and execute social media strategies aligned with key business and campaign goals.

• Collaborate with agency and cross-functional teams to develop content and campaigns to bring the Ralph Lauren story to life across social platforms.
• Partner with the talent and influencer team to identify campaign and always on content.
• Manage and oversee day-to-day posting, monitoring, and engagement for Mens Polo across all Ralph Lauren social handles.
• Monitor analytics and prepare regular performance reports leveraging internal and external tools.
• Present clear, strategic performance recaps to leadership, providing actionable recommendations informed by data and consumer behavior
• Serve as a digital expert across Ralph Lauren’s owned and social channels, understanding user behavior, user journeys, and platform evolution to acquire and engage existing and new users across the network.
• Deliver innovative, brand-elevating content that supports key strategic initiatives across owned, earned, paid, and shared channels, ensuring consistency and impact.
• Leverage defined content types and priority platforms to craft compelling product storytelling and marketing campaigns that align with Ralph Lauren’s financial, brand, and marketing objectives.
• Maintain the storytelling & publishing cadence to support audience growth in support of key strategic initiatives across owned, earned, paid, and shared channels.
• Collaborate with design, marketing, paid teams, and regional partners to align on digital content needs, gain approvals, and share actionable performance results.
• Define and monitor KPIs, analyze results, and translate insights into strategic actions that inform future content strategies and executions, while effectively communicating outcomes to cross-functional teams.
• Provide support for crisis communications, ensuring alignment with corporate messaging and brand integrity across all digital platforms.

Experience, Skills, and Knowledge* Progressive experience in social media strategy

• Proven track record of driving social media growth and engagement at scale
• Deep expertise in fashion and luxury social media
• Strong leadership and stakeholder management skills
• Excellence in analytics and performance optimization
• Experience managing matrix relationships
• Luxury or premium brand background preferred
• Strong project management skills with ability to meet tight deadlines.
• Demonstrate strong critical thinking and real-time decision-making skills
• Exhibit digital curiosity with a passion for learning emerging platforms
• Maintain strong attention to detail and advanced analytical skills
• Thrive in team environments and collaborate effectively across business divisions
• Adapt quickly to change and balance competing priorities with flexibility

Key Partners:

• Global Marketing Leadership
• Digital & Commerce Teams
• Brand Creative
• Regional Marketing
• Agency Partners
• PR & Communications

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