Marketing Strategist - New York

The Marketing Strategist is responsible for planning, developing, and executing high-impact marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth. This role requires a mix of analytical thinking, creativity, digital marketing expertise, and strong business acumen. The strategist collaborates with cross-functional teams—Sales, Content, Product, Creative, and Leadership—to create data-backed marketing plans aligned with business goals.

Key Responsibilities 1. Strategy & Planning

• Develop comprehensive marketing strategies across digital, social, content, and offline channels.
• Identify target audiences, market opportunities, and competitive threats.
• Create annual, quarterly, and campaign-based marketing plans aligned with business objectives.
• Define KPIs, success metrics, and ROI expectations for each initiative.

2. Market & Competitor Analysis

• Conduct market research to understand industry trends, customer behavior, and market demand.
• Analyze competitor marketing strategies and identify differentiation opportunities.
• Leverage insights to enhance brand positioning and go-to-market strategies.

3. Digital Marketing Execution

• Plan and optimize campaigns across SEO, SEM, social media, email, and influencer marketing.
• Collaborate with creative teams on content production, messaging, and campaign themes.
• Manage multi-channel marketing funnels to drive conversions and lead generation.

4. Brand Management

• Define and refine brand positioning, voice, and identity.
• Ensure brand consistency across all channels and campaigns.
• Support storytelling and creative development for brand-building initiatives.

5. Performance Tracking & Optimization

• Use tools like Google Analytics, SEMrush, HubSpot, Meta Ads Manager, and CRM platforms.
• Track, analyze, and report on campaign performance and customer engagement.
• Optimize strategies based on insights, data, and A/B testing.

6. Cross-Functional Collaboration

• Partner with Sales to align marketing campaigns with revenue goals.
• Collaborate with Product teams to support feature launches and GTM strategies.
• Work closely with Leadership to shape long-term marketing direction.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3 plus years of experience in marketing strategy, digital marketing, or brand strategy.
• Strong understanding of marketing funnels, customer segmentation, and buyer psychology.
• Proficiency in digital tools: Google Analytics, SEO/SEM platforms, HubSpot, CRM tools, Meta Ads, LinkedIn Ads, Mailchimp, etc.
• Excellent communication, storytelling, and analytical skills.
• Ability to manage multiple campaigns and deadlines.

Compensation, Benefits and Duration

Minimum Compensation: USD 58,000

Maximum Compensation: USD 203,000

Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.

Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.

This position is not available for independent contractors

No applications will be considered if received more than 120 days after the date of this post