Social Media Marketing Specialist

Job Overview

***Apply In-person***
We are seeking a dynamic and creative Social Media Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing engaging social media strategies to enhance brand awareness, drive engagement, and support overall marketing goals. This role requires a strong understanding of digital marketing, content creation, and social media management tools. The successful candidate will play a key role in managing our online presence across various platforms, utilizing analytics to optimize campaigns, and maintaining consistent branding standards.

Responsibilities

• Develop, implement, and manage social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create compelling content including graphics, videos, and written posts that align with brand voice and marketing objectives.
• Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gauge brand sentiment and identify opportunities for engagement or improvement.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Perform keyword research and SEO optimization to increase content visibility in search engines.
• Collaborate with the public relations team to manage relationships with influencers, partners, and media outlets.
• Monitor web analytics using Google Analytics and web analytics tools to assess campaign effectiveness and inform future strategies.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Stay updated on industry trends in digital marketing, social media innovations, and emerging platforms to keep strategies current.

Skills

• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite for graphic design and visual content creation.
• Experience with social media management tools such as Hootsuite and Buffer.
• Strong knowledge of SEO best practices and keyword research techniques.
• Ability to analyze data using Google Analytics and other web analytics tools to measure campaign success.
• Skilled in content creation including photography, video editing, and copywriting tailored for digital platforms.
• Familiarity with Facebook Advertising and other paid social media advertising platforms.
• Excellent relationship management skills for engaging with influencers, partners, and community members.
• Knowledge of social listening tools to monitor brand reputation and industry conversations.
• Strong proofreading skills ensuring all content is polished before publication.
• Understanding of branding principles within digital marketing contexts including e-commerce strategies.
• Ability to adapt quickly to new trends in social media marketing and digital advertising environments. This role offers an exciting opportunity for a passionate digital marketer eager to make a significant impact through innovative social media campaigns while working within a collaborative team environment focused on growth and creativity.

Pay: $24.08 - $29.01 per hour

Expected hours: 32.0 – 40.0 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person